The Death of Creativity in Graphic Design. Who's Responsible?
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1 SPEAKER_01: Did you ever notice that everybody says they want
bold creative ideas right up until they get one?
And then it's like, can you make it look like everybody else's?
It's funny, but not funny, because everybody's always says
they want to stand out, yet nobody wants to be the first to
do it.
And then it's, can you tone it down?
Can you make it safer?
Is there an easy button somewhere?
For an industry obsessed with being different, wishers heck
spend a lot of time copying one another.
In this episode of the Angry Designer podcast, we're digging
into a topic that is driving me nuts lately.
And that is, is creativity actually dying?
And if so, who's responsible for killing it?
Clients, social media, AI, or could the problem be staring
right back at us every morning in the mirror?
But before we get into that, it's time for our annual Angry
Designer survey.
It's officially live.
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Let's go.
All right.
Okay.
Let us crack open this beer.
Two, three.
Got your sour?
My dino sour.
This is like candy.
It's not even beer.
SPEAKER_00: Dino sour.
SPEAKER_01: Mm-mm.
Cheers.
Yeah.
I swear I need this beer after this week.
I need this to say I had a customer, you know, 10 days ago,
and they they're like, okay, we need a pitch and blah, blah,
blah.
They they they lined it up, the pitch, what they needed.
It was kind of complicated, right?
Um, you know, and and and then they let me go at it, right?
Came up with this idea with the bigger idea, you know, and
again, I came up with this concept that was so human, so
relevant, right?
And it pushed, you know, the envelope for them and would get
eyeballs on it because really it was great.
Wow.
And they were like, isn't there an easy button for this?
They just wanted a simplified version.
Just like I appreciate the thought you put into this.
I I I understand why you went this way, and I agree with you.
It would, you know, get to them at their core, and it probably
would be more effective.
But we just want an easy button.
So they will just go fill out a form.
We don't want anything to reach into their souls and act.
And dude, it was just like, I, I, I, and and this isn't the
first time it happened this week.
I'll I again it happened again.
It's just like it's it's people are wanting an easy solution,
and it's like it's driving me nuts because they they just want
to follow what everybody fucking else is doing, keeping it safe,
yeah.
Dude, it's it's just and I mean again, I I haven't had anything
like this in a little while, and it's like in in the course of 10
days, I've had it happen three times.
Three times, and again, it's probably coincidence.
Maybe I'm just do because I haven't had this happen for a
little while.
Different clients?
Yeah, completely different clients.
Wow.
I know, and it's it's driving me nuts because I mean, I push our
team constantly.
Yeah, you know, I'm and I'm I'm like, push, push the limits,
push the limits, right?
Right.
Maybe they're getting the same pushback from everybody that
other clients that they're dealing with.
And I hear I'm being a dick telling them no, push harder,
push harder, and they're and they keep getting the same
answer.
Every client wants to stand out.
Yeah.
Okay, and they're like, no, we need something groundbreaking in
this.
SPEAKER_00: Give me the good stuff.
Until it feels risky.
And it's like, oh.
SPEAKER_01: Then it's like, oh no, no, we can't have that.
SPEAKER_00: That's too far.
SPEAKER_01: It is too far.
I early on in the career, I remember I had uh a customer,
and he was like, he's all big shot, right?
And he had a chain of tanning salons, and he thought he was
like Mr.
Rico Squad, and he's such a they're fucking tanning salons,
people, okay?
And uh, and this is when we did a little bit of B2C, and um and
he had unique tanning beds, unlike anything else I've ever
seen before.
Okay, they're not just your capsule that kind of right.
This was some really cool, futuristic looking things that
you sit in there and it's just phenomenal.
And he's like, I want a campaign that's just gonna be so out
there and it's gonna cause all this reaction and bit.
He wanted this, right?
Yeah, yeah.
We came up with this campaign that it was like we had we had
the bed showing, right?
Because it looked like a frickin' spaceship, and then we
had a half-dressed, half-naked dressed girl beside it because
you get into these things pretty much naked.
Pretty much naked, yeah.
And the tagline was worth getting undressed for.
Oh right?
And then it was just and he was like, Yeah, that's good.
Yeah, but let's just do something easy.
And again, I don't understand.
It where did people stop taking risks?
SPEAKER_00: And like companies, especially.
Yeah.
Is that too far?
For something like that.
What was your your concept for for the asked?
He asked for too far.
SPEAKER_01: He asked for too far.
The other concept that I came up with this week was um it it was
it actually wasn't too far in that sense.
It was just more in-depth, it was more based on the the people
that smell the person themselves had nothing to do with just, you
know, hey, you know, fill out this form and here we go.
It was actually I I can't unfortunately this one I can't
really go into detail about.
Yeah, yeah, um obviously not.
But but I mean, again, I can assure you that this was killer,
yeah, and this would be total game changer, you know, for
their whole process, their system, their company.
They just wanted the easy button.
It just, it's I'm I'm telling you, like, creativity is dying.
The death of creativity is amongst us people.
SPEAKER_00: I think so.
But let's let's find out who's killing it.
SPEAKER_01: Modern design is killing it, that's for sure.
Okay, there we go.
Yeah, that's one.
Well, because I mean you're seeing it everywhere.
Like, okay, we we've always complained about blanding.
Modern logos are going everywhere, right?
Everything is looking the same.
Okay.
Startups are looking the same.
There's it's it's almost, you know, you almost don't even have
to worry about standing out anymore because nobody wants to.
SPEAKER_00: Yeah.
Starbucks are or startups are almost forgivable because they
don't know.
Well, yeah, but like a major company like what you're talking
about, yeah, they should know better.
They should know better.
To take risks.
Absolutely.
SPEAKER_01: But the thing is, but they're not.
They don't are choosing that.
Right.
I had a customer today show me.
They they brought in this consulting agency to do some
work for them.
They showed us, you know, they were the ones who were doing the
website because it's a consulting agency.
Apparently, they they're they're now the creative pros.
It's just fine, they're awesome people.
But the thing is, they're showing me what they did.
It looked like their competition, and they did it
intentionally.
They're like, Well, you know, I know it looks a lot like what's
already been done out there, but you know, that's kind of the
direction we're going because we don't want to stand out and we
don't want to cause too much.
And she's like, What?
You are intentionally telling me you don't want to stand out.
You want this sameness.
You want to blend in with your competitor.
That just blows me out.
That's crazy, dude.
That's crazy.
You know, remember back, like, okay, I have a certain, you
know, uh decade, a few decades of logo design that I
appreciate, right?
Yes, yeah.
I like the 70s, you know, late 60s, maybe a little bit of early
80s.
You can tell a logo from that time.
Yeah, okay.
They were all uniquely distinct.
Yep.
They had their look, they had depth, right?
And it's not that I'm not saying that, you know, they're busy and
gross and everything.
That happened in the 90s, 2000s.
But I mean, yeah, you could tell a logo from that decade.
Yes, you can.
SPEAKER_00: Yeah.
SPEAKER_01: I think half the time people struggle just to
identify a logo in the past 10 years because all you're seeing
is just sans serif words, fonts.
SPEAKER_00: Yeah, there's nothing memorable about a lot of
the shit from this.
This is true.
But I think if you do a side-by-side comparison, 70s,
80s, 90s logos, today looks very distinctive.
You think?
Because there is no distinction.
No, do you know what I'm saying?
You're right.
They look the same.
But that's what I mean.
It's not.
And that is the very definition of what's happening now.
SPEAKER_01: Yeah.
Right?
I know, and that's actually a really it's hard to pinpoint a
logo.
Like even now, somebody's like, you know, what's your favorite
logo today?
I don't I don't know.
I I haven't seen too much.
I see a lot of cool stuff that's thrown up on Instagram or this
or that.
You know, good ideas.
SPEAKER_00: Yeah, we've that we've rarely seen them in
production.
Yeah, exactly.
I mean, we we we've seen a lot of decent logos, like some, but
you know, they're not 110%.
But for the most part, like the Eddie Bowers and and uh these
aren't improvements on not at all.
SPEAKER_01: You're right, because it it's it's like we've
had so much improvement in design, but so little
improvement in distinct design.
Exactly.
Jaguar?
Yeah, okay.
SPEAKER_00: Yeah, I was a fucking mess all together.
SPEAKER_01: I mean again, but then you go back with the
Burberry and this, and I know we talked to Chris about this, and
he had his he had his opinion on why this happens, you know, in
the fashion industry.
But okay, then explain the tech industry.
Yeah, explain food, explain, you know, why these places are doing
this.
SPEAKER_00: It's like some went kind of back to their 70s roots.
Yeah.
Burger King, I'm looking at you, you know.
Uh yeah, but that's a smart move because they in the 90s were
nuts.
They're what you put blue on your blue?
Blue, right?
SPEAKER_01: Yeah, nobody wants to eat a blue burger.
But speaking of Burger King, okay, so again, you know, you
want to talk about doing things that is memorable, that is
shocking.
Yes.
Do you remember they did that campaign idea where they took
their burger and just showed you it rotting?
And I mean, again, can you imagine going in as a pitch guy?
I mean, I got this fucking idea.
Hold on.
This is we're gonna record this burger, one of your burgers,
over the course of five days and just show it mold to shit.
I mean, again, it was shocking as how.
Yeah.
Okay, and people they're probably like, what the hell
would you do that?
The whole point, though, was showing that, hey, you know
what?
You do that with some of your competitors' burgers, they look
fine after weeks.
What's that tell you?
And that was the point, right?
That's good.
It rots because everything is fresh.
So it's good, it's fresh.
It actually uses its bread is actual bread.
It's not, you know, made up of 50 other types of ingredients.
It's true, right?
Um, the old spice guy.
Oh, okay.
So old spice was just a freaking um, you know, under whatever,
right?
Like your grandfather's exactly.
Uh and it was pretty much a commodity market.
Right.
Okay.
But they came up and they're like, here, you know what?
Think of this.
You know, this handsome looking buff guy riding a unicorn, you
know, totally, you know, absurd.
You remember that?
Yeah, yeah.
Look away.
Now look at me.
Look away.
Now look at me.
Like I would love to be in the but again, it was shocking,
right?
It's like they had to think differently.
And this goes back.
I mean, Volkswagen used to do it.
There was that whole time about, you know, um, everybody was big
American cars, everything was big and giant.
And Volkswagen was the opposite.
They were like tiny gas efficient, and their whole
tagline was think small.
Think small.
Right?
So again, if you want a breakthrough, yeah, you can't be
scared to offend.
Yeah.
But the problem is we have turned, our customers have
turned into this whole, and even us, KPI culture, and I'm all for
you know, key performance indicators, guys, KPIs.
So you know, you know, how how how well or not well.
I get it, but the thing is, nothing is memorable if you are
obsessed to focus only on the numbers.
Yes.
Okay.
Because again, if you aren't willing to take that further
step, you will never get those numbers to a place where they're
gonna make a difference.
Right.
Okay, so what's happened is like every that I think that's why
everybody is so scared to try anything different, right?
The numbers.
Well, again, right, that the numbers are a big thing, right?
Because it's safe.
Yeah, and the thing is, you can never ever get fired by doing
the safe thing.
What are you gonna say?
Well, listen, I didn't want to risk the company's money, so I
just went the safe option.
I knew that this would get us mediocre results.
Mediocre.
Yes, yeah.
Right, and that's true, right?
Because again, it's like the safest idea in the room, sadly,
often works.
Often works.
Yeah, yeah.
Not works.
Or wins.
SPEAKER_00: Sorry, yeah, wins, right?
SPEAKER_01: Yeah.
Again, that's another reason why this is a cover your ass kind of
scenario here.
100% in the boardroom.
I believe this.
Wow.
Well, and again, and we have a couple customers that it's like
all the decisions are by committee.
Every fucking nobody and it is so frustrating because it leads
to 10, 20 rounds of revisions.
Thank God we we build them for it, and we just were like,
whatever, we roll our eyes.
But nobody wants to take ownership, nobody's willing to
take a risk, nobody's trying to try something, okay, only to
have it blow up because then people will point their fingers
at them.
You know, you're getting shit.
Oh, I don't want to lose my job.
Okay, what do you think, everybody?
And it's like, but the thing is, there's no progress here,
there's no progress in this in this situation.
You know who I'm talking to right there.
So again, it's like businesses.
This is why I think people are so scared of being wrong.
Yeah, right.
And that's why there's decision by committee, and then there's,
you know, and it's it's a horrible cycle that we're going
through.
Designers are just as much to blame on this.
Well, yeah.
Okay, and and I mean again, because we're the ones, we give
customers so much shit and flack right now for doing this and for
playing it safe, but we're the ones who are giving them the
safe shit on a regular basis, right?
And for obvious reasons, safe gets approved.
Yep.
Big safe gets you a job.
It gets you a job, it gets customers saying, wow, they're
they're great to work with, they do everything I ask.
Right.
And so again, you know, when when you strive not to piss off
your customer, yeah, this isn't necessarily a bad thing, right?
But again, you know, then then you're not really designing,
you're basically designing for permission.
Yes.
When you look at the mass designers on a whole, right,
they're looking for portfolio conformity.
Everybody, everybody's portfolio looks the same.
And I hate that, right?
I really it it it hurts me to say that, but it's true.
Yeah, it's you don't see anything shocking anymore,
right?
Everybody is like literally, you know, looking for inspiration
from the same fucking Pinterest board.
So how are you gonna be any different if you're trying to
find you know new ideas, yeah, but from the exact same place
that everybody else gets ideas?
So, you know what I'm wondering?
I'm what I'm wondering is are people actually, are designers
actually chasing, looking at these in you know, these
inspiration places like dribble and and pinches, are they
looking to get unique ideas or get inspiration for unique
ideas?
Or are they just looking for confidence, you know, behind,
you know, that what they're pitching is the safe response
because everybody else is doing it?
Oh yeah, I hope that it comes across right.
SPEAKER_00: I see what you're saying.
So you you're looking for something that you're like, oh,
you've created.
It's safe.
Hey, it looks like this.
SPEAKER_01: So it's safe.
This is work, this idea works.
Yes, yeah, right, versus, oh, I like that idea.
I'm gonna take that idea and go off the wall like this and
create, you know what I mean?
I'm what I'm wondering if they're actually using and
looking for inspiration as truly inspiration versus just like,
you know, uh confirmation that what they're doing is is seeing
what everybody else works.
SPEAKER_00: Because I see it already.
SPEAKER_01: Yeah.
Are they looking for confirmation, not necessarily
inspiration?
Right.
There you go, here you go.
And that's what I'm wondering.
Yeah.
I think social media has got that catch-22 thing, right?
So again, we're looking at everything, we're seeing it, but
just like you said, people are terrified to do anything outside
the norm because that same place where we're looking for
inspiration or confirmation or whatever the hell it is is
actually the same place that would condemn a designer, okay,
for trying something.
We've done it, we've seen so many other people do it.
True.
So again, that that could have just as much of a reverse
effect.
It seems actually that it's a reverse effect across the board.
It seems like there's nothing good about social media and
design ever.
Okay, we can't learn from it.
We're learning how to follow everybody else, not lead.
We're looking, you know, it condemns us for feeling bad.
We criticize clients, okay, for always being safe with their
decisions.
Yet we're the ones who are building careers around playing
it safe.
Yeah.
Because we look at these places like social, yeah, you know, as
our guidepost, yes, I guess, for the designs and shit that we
make.
Yeah.
But let me put something out there to you, though.
Okay.
You know, because we've interviewed a lot of people.
Yep.
Okay.
Yeah.
Knowing what you know now, and I'd like to think that, you
know, we push pretty hard for something unique.
If the next David Carson was to walk in here, a 25-year-old
David Carson was coming in here, crazy off-the-wall ideas, would
you hire him?
Right?
Like, seriously, if Saul Bass was around today, okay, would
would customers applaud his shit?
Yeah.
Or would they be like, oh, you know what, dude, tone it back a
bit, you know, like get rid of some of those bold colors?
Like it's pretty in your face, yeah, right?
SPEAKER_00: That is true, right?
That is a great point.
Can uh David Carson come out of what we have today?
Yeah, I don't, again, with the way it's going right now.
SPEAKER_01: Man, that hurts my brain.
It well, it does because when was the last time you've seen
something totally out there new that you I don't know if it
exists anymore?
SPEAKER_00: I don't think I don't think I don't think that's
true.
Possible?
No, no.
SPEAKER_01: Like I don't want to say everything's been done, but
I kind of feel like everything's been done in that sense.
Yeah.
You know, we got all these tools, templates, AI is fucking
crazy.
Hot the shit that is now sent into my my Instagram, you know,
my updated Pinterest likes and everything.
I'm looking at it, I'm like, did a person create that?
Yeah, or did AI just create that and throw that together?
Yeah, you know, and and it doesn't matter where my interest
lies, I'm just getting fed this stuff.
Yeah, so again, better software, better, better templates.
Everything looks high quality now.
And I think that's the problem.
So it's so hard to see anything that's gonna shock us at this
point.
Yeah, yeah.
Wow, right?
I don't know if I if I had let some sort of David Carson kid
come in here and and and show us some weird, totally trippy
stuff, I probably wouldn't hire him.
I probably wouldn't.
I know.
How shitty is that?
SPEAKER_00: And that's sad.
Well, I think it is absolutely because how are we gonna
progress?
Yeah, exactly.
Yeah, because something like that would be as brave as you
possibly could imagine.
You know what I mean?
Yeah, yeah, yeah.
But I don't know, maybe somebody like that, maybe maybe somebody
will find a spot for for this for this imaginary uh designer.
SPEAKER_01: I think I think this is I think this is the key here.
I think it's um we are getting everything now is getting so
good, so perfect, so this, so that, you know, we right, yeah.
I think we have to get messy again.
I think we have to become human again, okay?
And that's it.
Maybe humanity is the whole advantage, okay?
Because again, you know, for the past decades, designers have
been working to perfect design.
Yeah, perfect grids, perfect balance, yes, make everything
symmetrical, make our line spaces, right?
Okay, sad reality is now AI, you know, and half our apps are
doing it for us.
Okay, you don't have to worry about creating those perfect
lines.
Illustrator will do that for you.
You don't have to worry about being a Photoshop expert because
now the AI plugin in Photoshop can do it for you, right?
So, you know, maybe the thing that we've been actually trying
to remove all these years is that thing that is slowly gonna
become valuable again.
I read an interesting article this week, and it was Jensen
Huang, right?
From um the the the head guy from NVIDIA, right?
And he said how he's tired of people constantly trying to, you
know, ask him, well, what jobs are AI proof?
What jobs are AI proof?
And he's like, you know what, you guys have to stop fucking,
you know, focusing on this and start embracing wabi sabi.
Wabi sabi.
Wabi sabi such a fun word to say it, right?
Wabi sabi.
But again, he's basically saying that the beauty lies in the
imperfections, right?
Okay, and again, as AI is getting better at better at
making things perfect, okay, it's gonna be boring.
It's gonna be you're we're we're gonna be desensitized, but we're
gonna get AI fatigue.
There's no question, okay?
So the things that are gonna catch our eyes are gonna be the
imperfect things, not necessarily everything that is
dynamic and uh because man, as much as I love to look at like
90s import tuner magazine covers, I'm getting kind of
bored at it, you know, because they all look perfect.
Okay, so this is it.
Like we need to embrace a little bit of more of the humanity of
our personal tastes and stuff, right?
Not worrying about if everything is aligned and is perfect, and
and I I mean, is that the solution?
I don't fucking know.
SPEAKER_00: Well, yeah, I think we just answered our question.
I think in the future there will be a new David Carson.
I think.
I think oh, getting messy.
Somebody will do that.
And and and you know, we're we're very cyclical when it
comes to kind of things in design.
And and you know, and there's a kind of a knee-jerk reaction
almost to AI now.
Oh, it's true.
Where I think people will kind of go back to old school stuff
like that.
SPEAKER_01: You're right, like maybe perfection isn't
necessarily the answer in the future.
It's gonna be messy, it's gonna be human, it's gonna be, you
know, um making mistakes, okay, and not being scared to to go
out on a limb right now and be brave.
And I think that's that's the key.
I think it's gonna be hard.
It's gonna be difficult and it'll take a little while.
Scary as fucking.
It's scary as you're gonna have to go to the customer and be
like, here, here's my idea.
SPEAKER_00: But this is why we always pitch three ideas.
And this, I was just gonna say, this is the best part of the
process.
SPEAKER_01: Right, because again, so we always pitch three
process.
Our process.
Whoever doesn't, you know, understand our our pro basically
our process is you know, we always give them basically what
they ask for.
Yeah.
Okay.
Yeah.
Then we give them what the next evolution of what they ask for,
which is like basically here you are now, but this is the next
evolution of it.
Yeah.
And then we always throw them a wild card.
You slide it across the desk.
Yeah, yeah, yeah.
And in the past three weeks, okay, we've had two customers go
with the wild card as well.
Yes.
And I think this is my saving grace.
SPEAKER_00: I think that's and and that has been uh the best
practice I think that we've done.
Because A, you feed your soul.
Yes.
Like just by doing that crazy one.
By going up.
SPEAKER_01: You know?
And here's the thing it's never ever going to hurt you.
Yeah.
Okay, because customers, they always say that they always say
that they want to see what you're capable of creating.
Exactly.
And in in my you know, infinite years of running this damn
agency, I've never had a customer be like, what?
You're fucked.
I'm out of here.
You're done with you.
SPEAKER_02: Disgusting.
SPEAKER_01: No, not once.
The worst I've gotten, okay, is okay, I appreciate your
creativity here.
Yeah.
Because they always want to see how creative you can be.
But you know, we're it's too crazy for us.
And they'll come back, but very, very more times than not,
they'll never go back to their idea.
Yeah.
They'll go to ours.
Because we have taken it so far and so shocked that they're
like, and so so again, give you credit for being creative.
That's pretty fucking creative.
That's yeah, yeah.
But in that sense, I see how pathetic my idea is now compared
to your craziest.
So I'm gonna go with the one you recommend it's in the middle.
In the middle.
And it always works for us.
But again, it's never hurt us to show them that concept.
No, it's so and I think we always need to keep that going.
I think so.
I think that's I think everybody should embrace them.
Everybody should do that.
It takes bravery.
Okay, it really does, it takes courage.
But this is something where designers have to push
themselves to that level, right?
They they have to for their own self-satisfaction, so they don't
we don't feel like we're constantly doing the same thing
over, but you know, it benefits the customer every time because
they're gonna they're gonna see what what they're missing out
on.
Exactly.
And generally, it forces them to reevaluate and elevate you know
what it is that they're the choices that they're making.
So it's a good thing.
It is, but it takes courage.
It does.
Okay, yeah.
I got I got I got five things here, okay, that people need to
ask themselves.
Okay.
I call this a the courage audit, in all fairness.
Oh, a courage audit.
No, and all the minutes, right?
It's like these are things to just constantly go back and and
ask yourself when you're doing designs, right?
Like, am I creating something that's memorable or am I just
creating something that's approvable?
Okay.
Because again, we we fall into that category.
It's like, oh, I'm never gonna show them that because they're
never gonna go for it.
Right.
But you need to show them what else there is out there.
Number two?
Number two, okay?
You need to take a look at yourself and figure out where
you've become safe versus where you've been pushing ideas, and
not just for the customer's sake, but for your sake as well.
Right?
Because oftentimes when we go into that safe zone, we're gonna
repeat that safe zone, okay?
The way we work, how we pitch, what we pitch.
You're never gonna grow if you're not willing to push
yourself, let alone push the ideas to the customer, okay?
So again, you gotta look, you know, where you're being safe
and where you're actually pushing.
Okay.
Number three, okay.
When you're looking at inspiration, okay, this goes
back to are you developing your own taste?
Okay, or are you just collecting techniques to replicate?
Okay, and this goes back to that, you know, are you looking
for inspiration or are you just looking for confirmation?
Okay, so you have to think about this, okay?
Whatever you're looking at, okay, is it taking you to a new
direction, or is it just solidifying what you're hoping,
you know, to feel, to see, to make yourself feel better, that
the shit that you're doing, you know, is is the safe option.
Okay, everybody else is doing that.
SPEAKER_00: Everybody's doing that, so I'm on the right track.
SPEAKER_01: Yeah.
Um, are you looking at social to build confidence in yourself or
just to chase validation that what you're doing with everybody
else is correct, okay?
Deep.
And last but not least, okay, when was the last time that you
defended the unpopular decision?
When did you push the old spice ad?
Okay.
When did you push the rotting Burger King hamburger?
Okay, that far out.
It doesn't mean you have to have a war out with the customer.
Right.
But you do have to be able to defend an unpopular idea.
Yes.
Why you chose it, you know, what it could bring, what it could
mean, doesn't mean they have to go for it and don't get bent out
of shape if they're not.
But if you can't defend it, well, then you're not really
doing yourself any favors with this, right?
SPEAKER_00: Yeah, yeah.
You you yeah.
If you're gonna you don't have you can't back it up, then why
is it here in the first place?
You know what I mean?
Like, why am I looking at this?
SPEAKER_01: Honestly, if the future belongs to safe work,
okay, plain and simple, AI will kick our ass.
It'll win.
Okay.
Yeah.
If if the future does belong to courage, if you're willing to
try something, be a little brave, okay, then you know what?
I think humanity still has a chance.
I do, I do, I I, you know, but again, I think this is the only
way it's gonna go because the pace that AI is doing shit right
now, again, guys, I'm not an AI bro, okay?
It's real and it's happening, and we are using it more and
more and more in our agency every day.
Yeah, okay, every day, like all the time.
Shit.
The other day we couldn't even we couldn't find an image that
we wanted.
Yeah, okay, which is ridiculous.
And then all of a sudden, somebody else, not even me, was
like, hey, I'm just gonna create it in chat.
Somebody who doesn't even use chat that regularly.
And she killed it.
Wow.
Well, apparently she doesn't use it that often, but I think she's
gotten a lot better.
And again, and then and then when she needed a different
format, she prompted it right up, she got the perfect image.
Boom.
We don't even I'm starting to wonder if it's quicker to now
just create all these images instead of looking through Adobe
Stock or or anybody else, and Vado, whoever else we're using.
SPEAKER_00: Yeah, because most of the time most of the Adobe
Stock is A.
Yeah, yeah.
SPEAKER_01: So true.
SPEAKER_00: Yeah.
SPEAKER_01: Yeah.
But again, I think being brave, being courage, pushing
yourselves to be human, although we're gonna hear a lot of can
you give me the easy button?
Can you give me a safe option?
We're gonna hear that.
That's God knows I've I've heard that a lot.
Yes.
We also have people appreciating that wild card option.
SPEAKER_00: Right.
SPEAKER_01: And that's what kind of makes us feel that yeah,
we're what we're doing is actually right.
SPEAKER_00: So, young David Carson, you're out there
somewhere, buddy.
You're out there somewhere.
SPEAKER_01: Keep going, man.
Keep pushing yourselves, young David Carson.
All right, everybody.
I hope you guys got something really cool out of this.
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All right, nice.
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And their newsletter, anger management for designers.
Yeah, it's always a good read, right?
It's great.
My name is Maximo.
My name is Sean.
SPEAKER_00: Stay creative, and stay angry.