Episode 2231 - Why Everyone is Obsessed with Southern Baked Pies
Get ready for a mouthwatering, soul-warming episode of The Ash Said It Show because we are joined by the incredible mastermind behind the legendary Southern Baked Pie!
If you thought you knew what a good pie tasted like, think again, because this conversation is packed with flaky, buttery perfection, hilarious fan reactions, and incredible business wisdom.
We dive deep into the closely guarded secret behind the famous "all-butter" crust that has the entire South talking, and Amanda shares the heartwarming family tradition that transformed a simple home kitchen dream into an absolute empire.
Ever wonder how first-time customers react to that very first bite? Amanda spills all the hilarious details, plus we settle the ultimate debate once and for all: Are you team warm-it-up-with-ice-cream or straight-from-the-fridge, and which flavor reigns supreme in both categories? But that is not all—Amanda drops an essential pro-tip on why you need to secure your holiday pie orders way in advance before they sell out, plus she hooks our listeners up with an exclusive promo code for free shipping on orders over $50!
Stream this delectable episode right now, satisfy your sweet tooth, and discover why this Southern staple is an unmissable listening experience!
Web: https://www.southernbakedpie.c...
Promo Code: ash
About: Southern Baked Pie Company: The Ultimate Destination for Gourmet Southern Pies
Founded in Gainesville, Georgia in 2012 by University of Georgia graduate and creative entrepreneur Amanda Wilbanks, Southern Baked Pie Company (formerly Buttermilk Pie Company) has grown into a nationwide phenomenon.
Known for legendary family recipes, authentic Southern charm, and an iconic all-butter pie dough that melts in your mouth, Amanda and her expert team of bakers craft gourmet sweet and savory pies for every special occasion, holiday, and celebration.
🍑 Farm-Fresh Ingredients & Decadent Flavors
Every pie is masterfully created using fresh, seasonal fruit sourced directly from local Georgia farmers and trusted regional businesses. Whether you are craving traditional Southern sweets or savory comfort food, the bakery offers a massive variety of decadent flavors and specialty selections.
📏 Pies in Every Size for Every Occasion
No matter the gathering, Southern Baked Pie Company has the perfect portion size to fit your event:
* Whole Pies: Ideal for family dinners, holiday dessert tables, and gifting.
* Petite Pies: Perfectly sized for individual indulgence.
* Bite-Size Tassies: Popable, bite-sized crowd-pleasers for corporate events, parties, and wedding receptions.
📦 Nationwide Shipping & Local Roots
Though proudly born and baked in Georgia, Southern Baked Pie Company delivers nationwide, shipping their signature gourmet pies directly to the doorsteps of individual clients and corporate partners all across the United States.
#SouthernBakedPie #TheAshSaidItShow #PieLovers #SouthernBaking #AllButterCrust #PodcastRecommendation #FoodiePodcast #DessertObsession #HolidayPiePreOrder #SmallBusinessSuccess #BakingSecrets #SweetToothFix #GourmetPies
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Ready to ignite the spark that levels up your entire life? Meet Ash Brown—the American powerhouse, motivational architect, and ultimate hype-woman dedicated to your personal and professional evolution.
Ash is far more than a voice in the personal development space; she is a trusted ally who delivers a masterclass in real-talk wisdom and infectious energy.
Whether you are navigating a crossroads or ready to scale your grandest ambitions, Ash fuels your journey with a high-octane blend of heart and hustle.
🔆Why the Community Rises with Ash
What sets Ash Brow
Speaker 1: What it is, what it do, CyberWorld. It is your girl,
the one and only Ash Brown, and this is the
Ash set It show. Over twenty two hundred episodes since
twenty fourteen, seven hundred thousand streams globally. None of this
is possible without you, guys, so thank you so much
for the shares, the cares. It makes a huge difference.
Today we have someone very special with us, because you
guys know, I'm always traveling around, you know, Georgia. I'm
always about my local businesses, and I love meeting new
brands that I've never heard of before and trying their product.
And so today we have the wonderful Amanda of Southern
Baked Pies. Hey, Amanda, hi there.
Speaker 2: Thank you so.
Speaker 1: Much for having me. Oh, thank you so much for
joining us. I mean, I was selling someone the other day.
I was in Duluth for an event and you guys
had a table set up and everything, and they were insistent,
you know, They're like, you gotta try the beacon, you gotta.
I was like, I don't know, I'm not usually a
pecan fan. I'd prefer like more an apple or a
peach coppler ish type of thing. And they're like, no, no, no,
you gotta try to. It's gonna change your mind. They
told me. They said, this is gonna change your mind
about pecan pies. And oh my gosh, it did.
Speaker 3: It.
Speaker 1: Absolutely did. That's the best pecan pie I've ever had
in my life. And I'm not a pecan po but
I love your pie. It was so good.
Speaker 3: Oh my gosh, that is the greatest compliment.
Speaker 2: I can't thank you enough.
Speaker 3: I know, as we were, you know, speaking earlier, we
talked about how you just want a dessert sometimes it's
really good quality and not so full.
Speaker 2: Of sugar, and so.
Speaker 3: Pecan pie is one of those things that sometimes you
get it it's too therapy and sugary. But we tried
and roast all of our nuts that we put in
our pecan pis. We use large South Georgia pecans and
then the large mammoth pecans, so we buy those locally,
and I just think that makes all the difference. We
don't overly sugar our product.
Speaker 2: So I'm glad you.
Speaker 1: Will love this. Absolutely did that. I took a couple
home that day, but yeah, I did. I betty to
do that, and of course I had my nieces over
for the weekend. They're twins, and they devoured most of
one of the pies. I had to put the other
one in the freeze. I said, no, we're not touching
this pot. You have one, you can you could help one.
That's what I'm saying. Now, you're being a little selfish, right,
look greedy?
Speaker 2: All right, you're being a little greedy now.
Speaker 1: Oh my goodness, but I wanted to get from you.
What is the secret behind the all buttered crust that
everyone is talking about with you?
Speaker 3: Oh? Well, I think that is truly like I guess,
I would say, are claim to fame. It's really hard
to find a true all butter pastry dough.
Speaker 2: Now when you go in.
Speaker 3: The stores or you know, the grocery store, you get
to a restaurant, so many things are made with palm
all and margarine and the fake ingredients. So to have
an all buttered, tender, flaky crust just makes a total
difference in the pies. And that's really what we're known for,
that hand pleated crush that just kind of melts in
your mouth when you take.
Speaker 1: A bite of it. Oh my gosh, such an incredible pie,
an incredible crust around the bat. But Amanda Where did
things start? How did you guys come to be?
Speaker 3: Oh? My goodness, so I really just started. I grew
up in southern kitchens and cooking with my mom and
graymother in the kitchen on the weekends, and every weeknight,
my mom put together a truly like just a thirty
minute like southern meal, and we always had dessert. So
I grew up loving dessert. And it could be something
simple like, you know, strawberries with whipped cream.
Speaker 1: It didn't have to be over the top.
Speaker 3: But she always ended the meal with something sweet, and
it might even be a thing of box brown me.
You know, she didn't have time to make it from scratch,
but I always looked forward to that part of the meal.
And so when I, you know, got married and moved
to Gainesville, I started making some pies out of the
house if my mother in law came into town and
taught me a mate. She actually taught me how to
make the pie crust, and I thought it would be
a nice way to meet the neighbors since we were new.
Speaker 2: Well, my husband.
Speaker 3: Would come in on his lunch break and end up
eating a slice of the pie after I had made it.
So you really can't take a hopf eaten pie to
her neighbor.
Speaker 2: So one day you said, look, you.
Speaker 3: Just need to sell these. I've signed you up for
a festival. You're making all these pies. You need to
try and sell them. And so that was on a Tuesday,
and I started selling pies on a Thursday at a
festival in Gainesville, Georgia.
Speaker 1: And it all grew from that right there. Oh that
is incredible. Shout out to Gainesville. I was actually living
out there in Oakwood for a bit, so I love
the area.
Speaker 3: Really your neighbors for a little while before.
Speaker 1: Look at that and see how God works things out.
I love it.
Speaker 3: I should I should have brought you a pie.
Speaker 1: That would have been a real No, that's time. That's time. Well,
we'll catch up soon. I'm sure we will. I'm sure
we will.
Speaker 2: That's right, that's right.
Speaker 1: What is the most surprising way that a first time
customer has reacted to your pie?
Speaker 2: Oh?
Speaker 3: My goodness, Okay, I have this great story. I was
at my second festival that I was that I had
ever sold that, and I did the first one, and
then the next weekend I like had the bug and
did another one.
Speaker 2: And this grandmother comes up in a like one of
the scooters going to.
Speaker 3: Be right in and she comes up and her grandson
is righted the side of her, and he's kind of
like leaving her her chair up to the front of
the boot, but there was a huge line, so the
little boy just kind of wheels her up to the
front and he says, what are you selling? And I said, well,
I've got, you know, homemade pops. I got the pe
Poe chocolate Chez French coconut cut through. And he said,
I love pecan pie. How much is it? And I said,
this little boy had to be like maybe eight at
the most, seven, eight or nine, and he I said,
it's four ninety five. It's four dollars for a slice.
Speaker 1: That's what it was back then.
Speaker 3: And he looks at his grandmother, and his grandmother looks
up at me and she goes, I would never pay
four dollars for a slice of pie.
Speaker 2: And the little boy's face.
Speaker 3: Just like looks broken.
Speaker 2: I mean just it broke my heart.
Speaker 3: So they they walk off, and then the little boy,
I hear it. I see him talking.
Speaker 1: To her to the side, and she.
Speaker 3: Begrudgingly gives him four dollars. So I see him with
his four dollars and there's a line all the way
out our gent, but I didn't care. I just, you know,
kind of the little boy and had come over here,
do you want to pick out your last pine?
Speaker 2: And he picked out a fife with a con. I
watched him take his first.
Speaker 3: Bite and his little eyes just lit up, and that
was that was a gift right there. But then I
watched to walk over to his grandmother and he said, here, grandmother,
you take a bite, and he hands her a bite
of pie and she took a bite of it, and
all of a sudden, she takes.
Speaker 2: That scooter drop and drop right back up to the.
Speaker 3: Front and said, that is the best paw I have
ever put in my mouth. And I need a whole wood.
And so at that that point, like that's my favorite
reaction I've ever gotten out of anybody. And it was
really fun.
Speaker 1: That is an incredible story. Look at you just just
flipping people, just making them believers. I love it, fading love.
I love that. That's amazing. Now, I man, are you
team warm it up with some ice cream or straight
from the fridge when it comes to pies, Oh.
Speaker 3: My gosh, I'm warm it up and put some ice
cream with it, especially on the fruit pause. We may
hit throughout the summer with different peaches, and when you
put that with that warm slice of peach hoots like
a peach cobbler's peach cobbler recipe. And then you put
that you know, delicious giop of vanilla ice cream with
it is the best.
Speaker 1: Oh my god. Okay, So I think you guys were
sold out of the peach when I got there, so
I got to put that on my list.
Speaker 3: The peak times always hume we need a peach tremble
in July, we need the peach.
Speaker 1: Oh okay, so maybe maybe I didn't. Maybe I didn't
miss it. Then, Okay, they were probably sold out that
day though, Yeah, yes, yes, as as I hear after
and I hear now. But for you, Amanda, is there
anything coming up? Where's the next place? So the next
time that people can actually see you guys live in
an action.
Speaker 2: You know, we are have.
Speaker 3: Our big birthday celebration that's coming up this week. It's
actually happening.
Speaker 2: On Saturday, so you know, we have.
Speaker 3: Tons of giveaways in the store. We've got ever we've
encouraged all of our customers to bring a friend. We
do drawings when you get there to see what you win.
So it's just a fun day with a lot of
different specials that we have coming up. We'll be in
business fourteen years, which hard for me to even begin
to believe. So that's one neat thing we have coming up.
And then for the holidays, we start gearing up really
early in September and October, really mainly in September for
all of the holiday pause, so people start getting their
pre orders in now to make sure that they get
the select pie that they want. And then we also
are gearing up for a bunch of corporate gifting, so
a lot of businesses will order pis to send to
their clients to say thanks for a little slice.
Speaker 2: Of your business this year, and you know, it's.
Speaker 3: Just it makes great holiday gifts for clients and people
who have given you referrals and just friends like you
that you want to just say something and just say,
you know, thanks for the opportunity of letting me.
Speaker 2: Be on your show and things like that. So we
will be at a lot.
Speaker 3: Of markets as well throughout the fall season. Pretty much
any market I feel like that is in Atlanta. We're
probably popping up at a lot of the gifts shows
will be at so a lot of good things coming
on the horizon.
Speaker 1: Hearing that. And for people that want to put in
their pre orders, because I know that things will sell
out quick and soon, where are they need to go?
Speaker 3: So the first thing that they can do is just
call the store. It's four O four two sixty three
zero six five six, and they can place their orders
over the phone. That way, all the stores know all
of the holiday flavors.
Speaker 2: I'll tell you one that.
Speaker 3: Is super popular is the Cranberry Apple PECN pile.
Speaker 2: It people go.
Speaker 3: Nuts sober it and they pre order it in advance,
and oftentimes it is completely sold out by December one,
and that's actually when it launches. But we pre sell
those and people love them. Occasionally you get Lucky and
Fineland in the store that they go, they go quickly,
so they can always do that. They can always order online.
If you get to our website Southern Bakedpie dot com,
you can pick your shift eight three hundred and sixty
five days in advance. I always tell people I might
go ahead and pre order your piles, and that way
you don't have to see about it at Christmas and
you just pick your ship date that you want it
to arrive in December. Oh my love to share a
special free shipping offer with your your all of your listeners.
So I would love to offer that. And you know what,
why don't we just do code ASH at checkout and
that way, when they go to check out, they can
just enter ASH and they can put your name in
and then they will get free shipping on three poles
or more. So you know, they can get a breakfast pie,
a dinner poe, chicken pie, pike beat the family when
they're in town for the holidays. Maybe the night before
Christmas is a great thing, or the night before Thanksgiving
when you're cooking up all that delicious food for the
next day. A little worn.
Speaker 2: Out, but yeah, and then they can order their dessert pods.
Speaker 1: Yes, all right, So now you've got me interested. Let's
talk a little bit about the breakfast pie. Now I'm hungry.
What's it?
Speaker 3: Oh my god, breakfast p I love our key shift.
My rim cheese is great in your vegetarian delicious mozrilla
cheese in there. Sometimes teaches can be kind of gimp
and overly eggy today even though there's a TIChE it
should be eggy, but these are like light and airy
and flavorable.
Speaker 2: And then our teach.
Speaker 3: Lorraine is my personal favorite with the bacon and the
cheeses and it's just phenomenal salta onions. It is wonderful.
Speaker 1: Oh wow that, Like I said, I'm about to get
onto the website as soon as we get off here
to get in my pre orders because I'm getting my
stuff for holidays because I don't want I want to
get the cranberry apple become. Oh my gosh, that sounds incredible, Amanda,
so good. It has been a pleasure having you on
my show. I would love for you to come back
and share with us because I know there's going to
be other things going on. There's gonna be new flavors
and new things going on with you guys. I would
love for you to come back and share with us.
I've just been out there.
Speaker 3: Well.
Speaker 2: I would be honored to come back anytime. And thank
you for just giving me this opportunity.
Speaker 3: And it was the love way talking to you.
Speaker 1: Absolutely and much more success to you and your whole
team that's making making this. Bringing this vision to live
fourteen years is no small feat. So congratulations. That is
really yes and I appreciate each and every one of you. Guys.
Thank you so much for all of your love and support.
Keeping in mind. Anyone to tell you that you can't
do what you want to do, you can come square
in the face you tell them. Don't believe me. Just
watch watch what I do. Watch me make it happen,
Watch me make history. That's what we're doing, this for
the history books. Social media is nice, but real life
is so much better. Until next time, you guys,