pulled four of the most strategic conversations that
we've had on the show about getting more mileage out of the
content that you are already creating. We're covering
workflows for guest episodes, content activation, flipping the
script on your topics, and turning old episodes into new
revenue. Let's get into it.
Welcome to Podcasting Unlocked, the show for purpose-driven
podcasters. I'm Alesia Galati, founder of Galati Media, and I'm
here to share actionable strategies to help you amplify
your message and grow your audience. Hey, friends, it's
Alesia. I'm excited for this episode. This compilation is
going to be a good, juicy one, and I think that these episodes
are definitely worth revisiting.
Being a guest on someone else's show is the fastest way to grow
your audience, but the work doesn't stop when the interview
ends. You can't rely on the host to do the heavy lifting for your
marketing. In episode 172 Lindsay Phillips shared her
exact workflow for taking control of the content. Listen
to how she prioritizes short form video and pairs it with a
rock solid call to action. So, with this in mind, what are some
things that we can. Are you mentioned the blog post, you
mentioned creating additional, like maybe a media page on our
website. What are some, some other ways that we can do that,
and then how often should we be sharing about these past
episodes? Right, so I've seen someone do this where it is
repetitive or evergreen, where every week she does like a
feature Friday. This is where I was featured, and some of these
podcast episodes are from years ago, like she's like free
sharing past. I
Lyndsay Phillips: love that.
Alesia Galati: Yes, right, especially if they still have a
show. Right, I highly recommend that if you have a list of the
virtual media page, double check that they still have the show,
that it's still there. Don't just have it run on repeat, you
know. We need to review those things every once in a while.
Yeah, but she's sharing it every week. What do you recommend, or,
you know, should we be just doing the most recent ones? What
does that look like?
Unknown: I think it depends how much other content that you have
going out already, like I have my podcast, so it goes out
obviously every week, but I have some people where they do
videos, they're kind of like ad hoc with their social, so if you
have back episodes of shows that you've guested on, then batch
it, and then you like get your content ahead of the game for a
few months, and then you can like rest easy and plan ahead,
so it kind of depends where you're at and kind of how much
you've got going on. I know for me when I'm repurposing shows
that I've guested on, I get the video, obviously put up YouTube,
do my blog, but I definitely will make more reels than
anything else, a, because it's easy, and b, because reels, you
can obviously use it for Facebook reels, Instagram reels,
you can use it for a story, and YouTube Shorts are, you know,
crushing it right now, and that gets you in front of people that
aren't already following you, so you get new eyeballs and people
listening to what you have to say, so that to me is key. And
some people are even using the reels in LinkedIn, I've seen
every now and then, instead of just the square videos. Yeah,
I'm on the fence. It kind of like, I think it's weird when I
see it sometimes, but then I'm like, but hey, and grabbed my
attention because it's a different size, so whatever,
like it's fine, and they're super short clips, you know.
People have short attention span. Just make sure that you're
using call to actions with those posts. A, you can link to the
episode that you have on your blog. Hey, you know, do a
teaser, and you know, I also shared this on the episode. Go
here to check it out, but don't be afraid to push traffic to
your lead magnets or Facebook group, or whatever. Like, if I'm
talking about
Alesia Galati: repurposing like I am today, then of course, if I
did a reel, I would want to push my resource of, hey, here's
three ways to repurpose your episode, I'll put the
information below, and you can grab the resource. So, because
you want to push the listeners, those especially new people, and
convert them from being passive to becoming leads, that is a
really key tip, for sure.
Lindsay mentioned creating the blog. Dog and the reels, but
having the asset isn't enough.
You actually have to market the marketing. Deirdre Hsien joined
us in episode 211 where we talked about working
intelligently lazily. In this clip, she's dropping some major
truth bombs about what she calls content activation and how to
piece together the assets that you already have, so
repurposing. What are some ways that you find that people start
when they're starting to use Cap, she and She and show that
they are starting with the repurposing side. Let's just say
they have a podcast and they want to repurpose that podcast
into different content. Where are some of the places that they
usually start.
Deidre Tshien: Yeah, I mean, the kind of no-brainer is social
media. So, when we talk about strategy for social media, I
don't know, Alesia, if you know Katie Brinkley at all. She,
yeah, she's an expert in the social media space, and we
worked quite heavily with her to actually build her full
post-social media strategy into Cap Show, and that strategy is
all about how do we get our audience from awareness of a
problem or solution or basically the message that we're talking
about that week or that month all the way to action, so from
awareness to action in four posts, and so we actually built
that inside of capture, and when I talk about how we have to be
really intentional about the platforms and what it is that
they're trying to drive, even the first post, which she calls
the awareness post, which capture does help create, you
know, it's different for all the platforms, like on LinkedIn,
it's a poll, because that's what actually gets engagement on
LinkedIn, on Facebook, it's just like a polarizing statement on
those purple backgrounds, that's just like bang in your face, you
know, and it's kind of like a true or false, and then people
love to just like engage on those, you know, on Instagram,
so it's.. it's.. you start to see already that it's like, oh
my gosh, each of these platforms are really different. Imagine if
you're trying to be on all of them, creating, you know, all
these different types of of content, that is what that
platform is trying to distribute out, so on the social media
side, capture helps with because we built in that marketing
strategy. So social media is one way that people who podcast do
repurpose their content into a big one, which I know Alesia,
you're more and more a fan of, is the blogging part of it, and
blog posts, I feel like they've gotten, they're kind of always
there, but they have this really big boost, and then it's kind of
died down a little bit. It is such a powerful way again. It
needs a strategy behind it. We have worked with some SEO
blogging experts to structure, to help structure, you know,
what it is that capture creates from a blogging perspective, and
things like that. But then, you know, again, Alesia, we're
talking about this, but then it's like you still have to
market, it seems counterintuitive, because it
feels like content is the marketing, but the more content
you create, the more marketing you have to do, for it's, I
don't know about you, like that was like a big, like when I had
this realization, it was one of those moments where I was like,
oh my god, what have I been thinking my whole life, it's
like finding out that Santa Claus doesn't exist, like it's
like what content itself isn't the marketing part of it, but
like that's why I always talk about, you know, this, the
content creation part, which softwares like Capture and other
AI tools make so simple, but then there is, and I call it the
activation part of it, you know, even when you have a blog post,
like I know, Alesia, you're more and more using like Pinterest to
get the blog post out there, and so that's Mark, you marketing
content, right? There are these other, you know, how do you then
use other assets that Capture, for example, creates to be able
to create a Pinterest post, a threads post, and an expose like
whatever it is, and that's very, very doable when you have the
assets there, and it's been repurposed for you already, and
you can just pick and choose then what it is that you use, it
gets to become really simple, actually.
Alesia Galati: All right, so you have your assets, and you know
you need to activate them, but if you just copy and paste the
exact same podcast title onto your Instagram. People are
probably going to scroll right past in episode 213. Feliday
broke down how to take one long form episode and chop it up by
changing the angle. This is how you take an answer to a question
and turn it into scroll stopping pieces of content. I heard
someone recently talk about how he's doubling down on YouTube
for his podcast. While he's got his podcast on there, he will
take eight to 10 minute segments of the 45 minute conversation
and post those as questions, so that YouTube's like, "Oh, it's
answering this question that doesn't necessarily redirect
back to podcast listeners, but could just be, hey, I'm trying
to grow my YouTube following and position myself and the people
I'm interviewing as experts in this field. I thought that was
such an interesting approach, and also if you don't have. Team
can feel really overwhelming, so what are some very basic things
that we should be inclined to maybe do?
Felly Day: So I really like that approach with YouTube, taking
the long one and cutting it into sections that you can then
reshare, like the 10 minute clip, the eight minute clip, and
make it great for SEO, the question as the title instead of
the whole episode, right? Like we were saying, if you were to
be doing emails or carousels, it's like taking the 45 minute
episode, breaking it into the sections of 10 minutes, taking
those 10 minute sections and turning them into emails for
each question, carousels for each question, but then also
changing the angle of it, right?
If you're doing objection-based questions, you want to tell case
studies, address the mistakes people are making, address the
limiting beliefs people are having, tell an inspirational
story, like, tell your story, tell a client's story, share,
like, your unpopular opinion, that's something that we all
love to see on social media, right? Like, take one phrase,
like copy pasting your content isn't repurposing content, and
make that into an entire carousel, where that's the front
page, it stops the scroll, people are like, "wait, what,
that's not what I think, right?
And it gets them scrolling, and then you dive into your belief
around that, taking the original video, taking the questions, the
words from that video and flipping the script on the way
you were approaching that topic.
Alesia Galati: If people are like, I don't know how to have a
bank of stories or a bank of ideas, or I'm trying to create
as much content as I possibly can, and I'm feeling like I'm
drowning. What are your thoughts on that, and tips for them who
are feeling frustrated or overwhelmed, or like they're
already creating so much content?
Felly Day: My first thought is, you should hire me. My second
thought is to just scroll back six months, look through your
content, what did you say? What could you repeat? What did you
really like? If you start reading your old content, it's
gonna inspire you, or at least it should. The amount of times
that people scroll back and they're like, I haven't, I have
an updated story, or I have a new take on that, or I changed
my mind on this approach I used to have, but if you just scroll
back through your content, or go through your analytics, see
what's your most listened to podcast episode. What's the
episode that everybody always shares on social media and tags
you and refers to their friends?
Relisten to that episode. What did you say? What can be
repeated? What did you hint at that could be a whole new
episode you could dive in deeper on? Right, so if you don't want
to hire me, then your own content should be your biggest
inspiration.
Alesia Galati: We've talked about how to stretch your
content on social media, YouTube, and your blog, but what
about your podcast feed itself?
Repurposing isn't just about making clips, it's about making
your older content work for your current business goals, in a
recent solo episode, I walked through the exact strategy you
need to monetize the hundreds of hours of audio just sitting in
your back catalog.
Last, but definitely not least, because this is the one most
people want to know, is conversion.This means you're
increasing your revenue and generating leads. If you have
100 episodes promoting a masterclass that closed in 2023
this is a problem. I would love to see you use dynamic ads to go
in and actually talk about the current things that you're
working on. I recently did this for my podcast, that is my hobby
podcast. We read Smut. We changed the day that it's
releasing because capacity just changed, and I have a pre-roll
going on every single episode that says, hey, popping in real
quick to let you know episodes are now dropping on Fridays
instead of Wednesdays. Let's go ahead and get into it. Simply a
way to let people know what's currently happening on this
podcast. If you are listening to it on the app, not watching it
on YouTube, then you probably heard my ad in there of here's
my 15 ways to improve your podcast, grab my freebie, or
here's how you can work with me, go to help my pod.com Any of
these dynamic ads can be used when the content is relevant,
and this is really good, especially if you are someone
who has live workshops, who regularly has open and closed
door programs, and I would love to see people utilizing these
strategies a lot more, and it could be as simple as saying,
hey, I know you're enjoying this archive episode, if you want to
go deeper, grab my free guide at it. Insert www dot url, and that
is a great way to say, hey, I know this is a past episode.
Here is a relevant and up-to-date piece of content that
is going to help you. The goal here is really to turn someone
who's listening to episode 10 into a lead for your current
business model.
Your content is a real business asset, and you should be getting
a return on that investment for years, not just the week it goes
live. You know, I'm all about taking it one step at a time.
So, pick one of these episodes that felt really aligned with
where you want to take your strategy, go back, listen to the
full episode, understand the full context of the
conversation, and then take action. And, of course, if you
are not sure which one makes the most sense for you, or you're
not sure where to begin, please feel free to go to helpmypod.com
I'd love to chat with you, get to know more about what you're
going through, what you might be struggling with with your
podcast, and how I can support you, whether that's me or
someone else. My goal is always to ensure that you have a
listening ear and some direction to go in moving your podcast
forward. Until next time, happy podcasting.
Unknown: Bye.