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Christina Tzavaras Edwards
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Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

Latest Episodes

206: Why Most Nonprofits Stall Before They Ever Grow: The Inner Grit Effect
Jul 14, 2026

Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity. 

In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, and how to build your own reserve of inner strength so you can lead with clarity, joy, and resilience, even when the work gets hard. If you’ve ever felt like you’re running on fumes or questioning if you’ve got what it takes, this episode will remind you: you do. You just need to reconnect with it.

Topics:

  • Why inner grit is the missing ingredient in many nonprofit leaders’ success
  • How grit differs from hustle culture (and why that matters)
  • Practical ways to build mental and emotional resilience
  • The connection between grit and long-term fundraising success
  • Signs you’re running low on grit (and what to do about it)
  • Why skill without grit leads to stalled progress
  • How to rally yourself when you’re tired, overwhelmed, or uninspired


This is part one of a two-part mindset series we're re-releasing. Listen to this, then go straight to Episode 207. 


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

If you've listened to the show and found it valuable, would you leave a review?

It helps more nonprofit leaders find the podcast, and I read every one.

Thank you for being here for episode 200 and beyond.

Resources:

205: From Grant-Only to $20K in 20 Days: How Aftersight Transformed Its Fundraising
Jul 7, 2026

What does it look like when a 35-year-old organization that has never fundraised decides to go all in on individual donors?

In this special episode recorded live at GiveCon, I sit down with Penn Street, returning podcast guest, Development & Outreach Director at Aftersight, and host of The Blind Chick podcast. Penn walks us through Aftersight's transformation from a grant-only model to running successful sprint campaigns, including a $20K in 20 Days campaign that exceeded its goal and changed how the entire organization thinks about fundraising. We also dig into something most nonprofits completely overlook: accessibility as a revenue strategy. Penn makes the case that blind and low vision donors have money and want to give it to you, but your fundraising materials, events, and technology are making it impossible. Plus we talk about turning podcast audiences into email subscribers, using past guests as Social Street Team® members, and why your volunteer list might be the most underused donor pipeline in your organization.

Topics:

  • How Aftersight went from zero individual fundraising to exceeding its first $20K in 20 Days campaign goal
  • Why your podcast guests, volunteers, and past event attendees are untapped donor pipelines
  • Using lead magnets to move podcast listeners into your email list, and why that matters for campaigns
  • Accessibility as a revenue strategy: what nonprofit events and emails are missing and what it's costing them
  • The Social Street Team® method is applied to an organization with a national and international audience
  • Live Q&A: lapsed donor strategy, CRM migration, and alt text for inclusive email storytelling


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

If you've listened to the show and found it valuable, would you leave a review?

It helps more nonprofit leaders find the podcast, and I read every one.

Thank you for being here for episode 200 and beyond.

Resources:

204: Scared Money Doesn't Make Money: The Donor Relationship Truth Nobody Says Out Loud
Jun 30, 2026

What's the real difference between a donor who gives once and disappears and one who goes to bat for your organization in rooms you've never been in?

In this conversation, I sit down with Jaz' Vick, Managing Director of Development at One Goal Georgia, a pastor, and one of the most genuinely gifted relationship builders I've ever met. We dig into what it actually means to fundraise from a place of connection instead of transaction, why assumptions about donor capacity destroy trust faster than almost anything else, and the simple habits that have made Jaz' one of the most effective development professionals in the sector. We also talk about what scared fundraising costs organizations, what great leadership actually looks like for a development team, and why the next generation of donors gives Jaz' so much hope for the future of philanthropy. This one is equal parts tactical and deeply human, and I think you'll feel it.

Topics:

  • Why transactional fundraising destroys donor trust, and what relationship-based fundraising actually looks like in practice
  • The simple 10-second habit that has changed Jaz' donor relationships  
  • How to build deep donor relationships at scale without burning out
  • Why assumptions about donor capacity are one of the fastest ways to breach trust
  • What strong ED support looks like for a development team, and what it doesn't
  • Scared money doesn't make money: how fear-based fundraising keeps organizations stuck in the same cycle


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

If you've listened to the show and found it valuable, would you leave a review?

It helps more nonprofit leaders find the podcast, and I read every one.

Thank you for being here for episode 200 and beyond.

Resources:

201:From Pinterest Board to Panama: How One Founder Fundraised Before She Had Proof
Jun 9, 2026

What does it look like to fundraise tens of thousands of dollars before a single wall is built?

In this episode, I sit down with Louise Henry, founder of Tim's Club, a nonprofit community space in Panama being built from scratch to support individuals with autism and intellectual disabilities. Inspired by her younger brother Tim, Louise spent years building an online business first so she could dedicate herself to bringing this vision to life. We dig into how she transferred her entrepreneurial and email marketing skills to nonprofit fundraising, how she uses Pinterest vision boards to hold belief before there's evidence, what a hard hat tour does for donor trust, and how her monthly progress reports keep international supporters connected and coming back. This is a conversation about clarity, courage, and what it really means to fundraise before you have proof, and it's one of my favorites.

Topics:

  • Building a nonprofit capital campaign from scratch (land, structures, and programming) in Panama
  • How entrepreneurial and email marketing skills transfer directly to nonprofit fundraising
  • Using Pinterest vision boards to hold donor belief before there's tangible proof
  • Creative low-lift campaigns: stepping stone sponsorships, bench naming, product bundles, and peer-to-peer
  • Why hard hat tours are one of the most underused donor engagement tools
  • Monthly progress reports and live workshops as donor retention and connection tools


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

If you've listened to the show and found it valuable, would you leave a review?

It helps more nonprofit leaders find the podcast, and I read every one.

Thank you for being here for episode 200 and beyond.

Resources:

200: Live Panel from GiveCon: The Advice We Don't Put on Slides

This is a special episode recorded live at GiveCon 2026, sponsored by Bloomerang.

I joined three powerhouse experts, fundraising event strategist Samantha Swaim, digital marketing consultant Julia Campbell, and Bloomerang CMO Ann Fellman, for a candid panel called "The Advice We Don't Put on Slides." No safe takes, no polished talking points, just the real stuff consultants say behind closed doors. We cover what nonprofits consistently get wrong, the trade-offs nobody wants to make, what actually moves the needle, and the advice we give all the time but wish we didn't have to. From a scarcity mindset to the 17 touchpoints it takes to convert a donor, from abandoning friend-raisers to stepping into CEO energy, this conversation is packed with the kind of honest, actionable insight you don't usually get in a conference session.

Topics:


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

If you've listened to the show and found it valuable, would you leave a review?

It helps more nonprofit leaders find the podcast, and I read every one.

Thank you for being here for episode 200 and beyond.

Resources:

199: Stop Making Your Fundraising Campaign Feel Like a Final Exam
May 26, 2026

What if the pressure you're putting on your fundraising campaign is actually the thing slowing it down?

In this episode, I'm talking about something I watched play out on a Little League field this weekend: two coaches, same-age kids, same skill level, completely different energy, and completely different outcomes. And I couldn't stop thinking about how much it looked like what I see inside fundraising campaigns every single week. When you hold too tightly to a goal, when every quiet day feels like failure, when the whole campaign starts to feel like a final exam, that pressure changes everything: your messaging tightens, your team feels it, and your donors feel it. And ironically, the pressure creates the very outcome you were trying to avoid. I talk about what pressure actually does to campaign performance, why three of my clients inside The Purpose & Profit Club® thought they were behind when they were actually ahead, the difference between a dirty win and a beautiful loss, and what it really means to lead a campaign well all the way to the end.


Topics:

  • How white-knuckling a fundraising campaign changes the outcome, and not in the way you hope
  • The payoff of pressure and why we hold onto it even when it hurts us
  • What pressure actually does to campaign pacing, messaging, and team energy
  • Why three clients thought they were behind, and were actually ahead
  • The difference between a dirty win and a beautiful loss in fundraising
  • How to lead a campaign well without making it a final exam


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Resources:

197: Why Sending 3+ Emails on the Final Day Can 2X–9X Your Campaign
May 12, 2026

I recently got an email from a development manager telling me I send too many emails. She's not wrong for feeling that way, but that feeling is rooted in one of the most expensive beliefs in nonprofit fundraising. And that's exactly what I'm unpacking in this episode.


Today, I'm breaking down the data behind email frequency, what it actually costs your organization when you hold back, and why the inner monologue of "I don't want to bother people" is quietly limiting your mission. I talk about what the M+R benchmarks report actually shows about how many emails high-revenue nonprofits are sending, why campaign-based intensity is where your revenue is sitting, and what happened when one development manager followed the Easy Emails For Impact™ process and 9x'd their typical campaign results, without a single new donor on the list.


P.S. Easy Emails For Impact™ enrollment is now open with 50% off. Go to splendidcourses.com/email for all the details.


Topics:

  • Why "you send too many emails" is rooted in one of the most expensive beliefs in fundraising
  • What the M+R benchmarks report actually shows about email frequency and revenue growth
  • The difference between sending more emails and sending more emails at the right time
  • Why holding back during a campaign window is limiting your mission, not protecting your donors
  • How one development manager 9x'd campaign results by staying in the conversation longer
  • Why you're not building your strategy around your donors
  • Why email revenue grew 16% last year, and what that means for organizations not tapping into it

For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Resources: