From Host to Experience Producer: PodCamp Toronto Takeaways (278)
In this episode of Digital Marketing Masters, I’m joined by Ben Albert, Marv Paul, Sabrina Scott, and my cohost Mahek Anam to unpack our biggest takeaways from PodCamp Toronto 2026, the “unconference” that thrives on community, inclusivity, and real human connection.
We explore why podcasting is less about perfect tech and more about producing an authentic listener experience: embracing imperfection, front‑loading the best moments, and prioritizing conversations that build genuine relationships. From improv and empathetic listening workshops to hallway chats and extended lunches, we share how the in‑between moments often deliver the most insight. We also cover the continued rise of YouTube and full‑episode social posts, cross‑platform listening habits, and why being a connector at events matters.
You’ll also hear quick spotlights on each of our shows, from spirituality and wellness, to tech and the evolving internet, to raw business conversations, and our own evolving format at Digital Marketing Masters in the age of AI. If you’ve been waiting to start a podcast, Sabrina’s challenge is simple: record on your phone today and ship it. And if you’re optimizing your current show, consider leading with your strongest clips, publishing everywhere your audience listens or watches, and nurturing the small group, in‑person moments that make this medium unforgettable.
Sabrina Scott: https://www.sabrinamscott.com/
Marv Paul: https://hellofrommarv.substack.com/
Ben Albert: https://realbusinessconnections.com/
Mahek Anam: https://www.instagram.com/girlintheehood/
Matt Rouse: https://www.linkedin.com/in/mattmrouse
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot
Hello, everybody, and welcome to Digital Marketing Masters. And today, we're talking about PodCamp
Toronto,
which is an event.
It's I I would say it's a conference, but it's actually called the Unconference,
for a number of reasons, but we'll get to that later. So what we wanted to do is get everybody's takeaways,
and we have several people here.
We have Ben Albert, Marv,
your cohost, Mahek, and, Sabrina Scott, as well as myself, Matt Rouse. And I think we'll just dive straight into it.
Our first question is what was your biggest takeaway from PodCamp?
And I'm gonna kind of kick it off by
saying that
I think that
large groups of people,
generally speaking, are just made up of smaller groups of people who are all happened to go to the same thing or the same place.
And so all of us on the screen here, we're kind of one of those smaller groups of people.
So we all met before the conference to have a little bit of dinner and some chitchat.
And, as well as through the conference, we,
I got I got introduced to Instagram
groups, which is something that I have not used before.
Usually, I try to avoid text groups and things like that, but in this case, it was quite useful.
And,
everybody you know, we were able to go out and, like, split up for lunch and, like, go hang out together at, like, the the social event and also introduce each other to other people that we knew at the events.
So we weren't just hanging out with each other. We also
kind of were able to bring people in. And I know,
like, Ben Albert is from Rochester,
New York, who I knew
from,
you know, his Grow Getters group and a number of events that we've been to in The United States. So I brought him in, and, of course, nobody from Toronto had met him before.
And so I was able to make some connections that way. So I think it's important that
you try and be a connector
when you go to any kind of event, but it it's especially easy at an event like PodCamp where everybody's really friendly and nice and and, you know, it's a low barrier to entry.
Yeah. I appreciate you calling on me because I literally wanted to dive right in, Matt. The the one thing I had written down is shift from a host of a podcast
to a producer of an experience.
You just touched on it going on to an event like this. It's not just for the information,
which I'm sure we'll dive into a lot of great takeaways,
but it's creating an experience.
It's creating connection. It's creating an unforgettable
experience.
And nowadays with AI podcasts, you could just have an AI write and read your whole show, but no one's gonna tune in just for the AI. Maybe if it's, like, weather news or something quick bits.
They show up for you. They show up for the host,
and the host is the producer
of an experience.
They so understanding
your audience,
understanding your fingerprint,
what makes you different,
and unique ways to stand out. It it's funny because we talk about takeaways.
And a lot of times when I go to a conference,
I have, like, a short list of, like,
tips and tricks that I learned.
But it's the experiences,
you know, grabbing dinner with you guys,
the after party, drinks, fun, goofing off.
It's those experiences that in AI world we remember the most,
and our podcast
creates an experience for the listener.
We don't know why they're tuning in, what they're going through,
what the purpose of them tuning in week by week is.
But if we can create the best experience, and that's everything from the sound quality to the connection we have with them as an audience member. If we can think about this not as, a parasocial relationship
where they're just lurking in and start a conversation
with our listener,
it creates that connection and experience. And a lot of speakers touched on this, but that was kind of a thorough
thorough bread thorough what's the word? Or like a like a thread Thorough line. Thread running through everything.
I've been traveling too much. Yeah.
This is this is this has been
off script. A thorough line, Matt.
Sabrina, you touched on this a little bit
about how
a lot of people there were thinking about having a podcast, but they were kind of stare scared to get started because maybe they couldn't build, like, the ultimate experience right out of the gate.
Yeah. For sure.
Same as with you. This was my second podcast, but I'm super stoked
about the whole thing. Like, I feel like I had a way more fun time this year than last year.
But the interesting thing for me around that piece that you just brought up was how many of the same people I saw from last year and hearing some of those folks and, like, bless them a 100%.
My my heart goes out to them. But asking kind of the same questions as they asked last year around do what microphone do I need? What software do I need? And getting really hung up on
the tech pieces
or just those kind of like technical
nitty gritty aspects,
which in my mind, like, don't really matter.
I still record my podcast with my phone.
No one has ever complained
ever.
And I think one of the things I just hope that a lot of folks come away from Podcamp and hopefully this conversation with is if you wanna start a podcast, just do it. Like, literally today,
record something on your phone and put it on the internet.
Like, take two hours out of your day and just do it, because I really do think a lot of people make a mountain out of a molehill with podcasting and make it a lot more complicated
and bogged down with requirements than it really needs to be. And don't get me wrong, I love listening to, like, a well produced polished show,
but I would much rather listen to something with, like, five cats meowing in the background and, like, the sound quality a bit weird and the sniffles still in there if what the person actually has to say
is really, really interesting and compelling and valuable.
So I just I wish that more people would Are you talking about hearing my chickens in the background? Because you can hear them here. I don't know if they're picked up on the mic or not. I actually can't hear chickens, but I would like to hear your chickens. So I think that would add something to the experience,
especially in this era of
AI and everything needing to kinda be polished and perfect. Like, I think the human imperfections
are gonna be part of what make human
run podcasts, like, really stand out in the coming years. It'll be a while before the AI system decides to put chickens in the background of the podcast. Think that's not high on their list. Marv, you used to record your podcast in person. Right?
Yes. I I did. Thanks for doing this, Matt. And, yeah, this is the pod squad from That's right.
Our trip, and it was really nice to reconnect with all of y'all.
So,
yeah. So last year, I was, like, two episodes into my podcast when I attended PodCamp,
and I had really high hopes. A lot of the technical things that Sabrina brought up were exactly what I was pursuing. You know? I want a crystal clear audio.
I'm a bit of a sound nerd. I love music. I dabble
in production, DJing. So I felt like I had to bring a minimum level of polish to this. And then I just realized it was so much work, and it got in the way of me getting into the room with the right people. So season two is a lot more online.
I'm recording this on Riverside just so that I can get to the right people, get them in the right room with me. And I work remotely as well, So a big part of the motivation for meeting people in person for this podcast was to actually spend time with actual people in person. So
so so, yeah, I just found this podcast was a good way for me to reconnect with that idea in a big way because
podcasting
is contrary to what a lot of people think,
fairly solitary and experience.
And having people from all over the country and the world meeting up in Toronto, like, lucky for me, is really close to my house. But just to, like, meet over something that we're motivated to do,
for a lot of us, it's not really paying all of the bills. It is just like a supplement. So this is a passion project for, like, nine out of 10 people in the room. And to see people who are working
extra hard over and above their responsibilities to do something they care about, I think,
especially,
like, not as a teenager or a kid. They were all well into adulthood doing this. And I think there's an extra feeling of motivation you get from seeing other people thrive doing this. You get motivated to do more. And it just kind of I felt like I was totally in the right place when I met all of y'all and got to spend time with this. So I think PodCamp,
it was my second year, and I think I'm gonna be back next year as well because, I'm already looking forward to it.
Yeah. We also have very different podcasts,
which we can talk about in a minute. But you did touch on something about, you know, being in the right room and meeting people.
And, and I'm a act that,
you and I met at PodCamp.
Uh-huh. Right? And well, I mean, most of us. I met Ben elsewhere, but but the rest of us met at PodCamp.
But now,
you know, a year and a bit later,
you're,
you know, working with our company and you're, you know, starting to cohost season eight of our podcast. Yeah. Firstly,
PodCamp Beacon was fun. I had the most amazing time with the four of you, the PodSquad.
Right? Honestly,
when I first walked into pod camp, I had no idea what it was. I was taking this course at George Brown College, and one of my professors,
Marco, who was actually one of the speakers last year, said to me, Mehak, this might be interesting to you. So I walked in not really knowing what to expect,
and I I think it completely surprised me. The first thing that stood out to me was how including everything felt. Right?
Because even though I was coming in as someone from the outside,
from a new country, I never really felt like an outsider at PodCamp.
And I think that's pretty remarkable
for a community that's been around for, like, more than fifteen years, I think. I think this was their fifteenth or the sixteenth year. I heard someone say that at the PodCamp.
But I think what I love about PodCamp is is that it make it it may not make the kind of noise that some of the massive conferences do. Right? But what it has built over the years is something,
I think, so much stronger.
I feel it has a very
strong sense of community. It it's a very authentic community. It's close knit,
but at the same time, it's really welcoming as well.
So, yeah, last year, met some amazing people. Matt, as you know, we already mentioned Matt being one of them, and now we actually work together.
And this year, I got to reconnect with the same people. Sabrina, I remember you from last year as well.
And, of course, met Marv, Benjamin.
I remember Manisha was really great. I loved his I loved her session and so many others. Right? My followers sort of went up by 30.
So that's great. I did a lot of networking.
I think what's also beautiful is the diversity in the room. I was speaking to a few more people who were also, like, new in the country,
and they all felt the same way. Like, it was pretty diverse.
Even though this happens in Toronto. Right? People travel in. Benjamin, you drove in from The States and Matt Fuehren from Nova Scotia,
and you see people from, like, all kinds of backgrounds.
So I guess what I'm trying to say is that as an immigrant myself,
I feel like spaces like podcast really matter.
It it felt like it was open to newcomers,
professionals,
and also open to people who are just curious. Right?
It sort of meets you where you are,
and I think you can't really underestimate the power of walking into one of those rooms and walking out all recalibrated
in, like, 100 different ways.
So for me, I think the biggest takeaway
is that PodCamp has built something really special.
I think it's the big sense of community and all of the things that I just mentioned.
Yeah. Right. I should also mention that we don't own PodCamp or any we're not affiliated with them in any way. I know it can sound a bit like a PodCamp commercial, but, it's really just it's a community event that we went to, and
I think it's also very accessible, that event, because they do have free options for tickets. Know, like, if you're a student or something or you're not whatever the reason, they don't even ask. They're just like, yeah. You can go.
So, I mean, it's great to have everybody be there. What was does anybody have, like, a takeaway that you wanted to implement in your business or your show or anything like that?
My big, like, non business, non show takeaway is that socializing
and, like, the outside of official conference programming stuff was actually some of my favorite aspect
of podcast was, like, hanging out with you guys in our, like,
adventure
pre conference,
post conference
scheduled
networking
hangouts. Like, to me, those were
where some of the most interesting conversations happened. And in contrast to last year, this year, I actually did go to, like, every single session. I think last year, I skipped the networking and I also skipped the morning on Sundays. I just wanted to sleep. But this year, I went to literally everything.
And still that being said, like, some of my favorite,
most learning y,
thought provoking conversations were honestly, like, between
between sessions with people in the hallways or honestly, like, hanging out with you guys or other folks, like, over dinner or drinks or whatever it was. And I do feel like with these things, there is that kind of explicit curriculum
in terms of what is actually being taught
in the sessions. And then there's kind of that fun implicit curriculum that happens, like, in after hours or in kind of in those in between liminal
moments.
And I think that's where a lot of the value of these type of events, whether it's pod camp or something else, really is. And I think a lot of the time with our online world, a lot of folks are kind of optimizing
in this kind of extreme way. And I think sometimes we forget to make time for the spontaneity
or going off script.
And sometimes it is worth it to skip a session to, like, extend lunch just a little bit longer to have to have a conversation and just to give ourselves permission to just go with go with the flow
and lean into those kinda spontaneous,
very human moments.
Like, that for me is one of my big
things that I took away from from the weekend. There's a few other things, but I'll I'll let everyone else go. Well, do you have an an example of of something in those conversations that was outside
of the kind of structured conference learning?
Honestly, one of the most interesting chats I had was with Marv over our extended extended lunch. Lunch. We accidentally ended up skipping
like a session
and just chatting with him about some of the stuff that he's into. And I think we ended up having I don't know how you feel about it, Marv, but I thought the conversation was super interesting
just around
some of the stuff that you do, which I don't really know too much about. Like, talk I don't know anything about crypto or a lot of those kind of things that you do for your work. And we were getting into the pretty nitty gritty of, like, AI and the workforce and how, like, all of these different things are kind of happening. And that was really fun for me because
I just work by myself doing coaching and tarot. So I don't get the opportunity to chat with folks who are doing that type of thing at a really high level
very often. And all of that stuff, like all of those things we talked about, all those insights, like, I apply that to what I do and to my insights on podcasting and business and all of that? Like, absolutely.
But that wasn't my intention actually in having that conversation. It was just something that was purely driven by curiosity
and just wanting to learn more. And the the takeaways, I'm sure,
like, that will happen later. But I think part of what I'm trying to say here is the importance of following that curiosity
no matter what it's about, even if there's no clear,
like, business application in your own business. Like, it really, in my mind, doesn't matter. Like, the point is, like, following the curiosity
and being open
to what other folks are up to even if, like, it's not necessarily quote unquote relevant to your business right now. Like, it doesn't really matter. Like, for me, it's just keeping the curiosity and the spontaneity
and the serendipity of human interactions like that just alive and leaning into it rather than running away from it.
I think that there's a lot to be said for the things you can learn outside of your own industry. It's kind of cross discipline approach
to podcasting or anything with business, right, is where you're gonna learn a lot of things that maybe everybody in your industry
doesn't touch on ever. We should actually once quick go over everybody's show.
Ben, do you wanna tell us about your podcast?
Real Business Connections. Mhmm. I'm just having real raw conversations
with business leaders, entrepreneurs,
but everything from, like, folks that have escaped a cult
to sales strategy.
So it's really the human behind the human, the story behind the story, and having those real conversations and connections with successful business people. It's pretty fun. Meg, you started a podcast, but you haven't launched yours yet. Right? Yeah. I'm still recording. I think we I've done my promo, and I've recorded two episodes.
I took Sabrina's advice, and I stopped thinking about it a lot, and I just went at it. But, yeah, mine's called between now and next with Mehak.
Last year at Podcamp, I had this for a moment where I just realized that we were all between now and next, and I was between now and next. And then I got to thinking that, you know, how we often feel like we're not the person we used to be, and we're also not fully where we wanna be yet. Right? And we're just floating in between in that messy middle.
And I was like, why is no one talking about it? So I'm like, let me just talk about it. So I feel like I represent that learner's voice,
and I I acknowledge that I'm in the messy middle, and I'm probably gonna be there for the rest of my life, and I just wanna talk about it. Nice. Marv?
So so, Sabrina, yeah, Thanks. It was thanks for in introing the podcast somewhat because, yeah, I work in the tech space, and
I wanna use my podcast. My podcast is called, is this the new Internet? And it's deliberately a question. And
each episode, I interview someone who has an experience on the Internet and that they're trying to improve this experience for other people. They can either be a creator,
a builder, a founder,
someone putting an idea in motion that they believe will somewhat
improve or add to the incredible diversity of ideas on the Internet.
So I work in crypto.
I work in a fairly atypical part of crypto, though. It's public goods funding using crypto. That's not exactly what a lot of people will initially associate crypto with.
And I kinda wanna continue that, you know,
I work in a niche of a niche. So I wanna, like, talk to other people who are operating in similar weird and wonderful places and sort of sit down with them for, an hour, let them talk at length to explain their motivations, their origin stories, and sort of what they hope to get out of this.
Because tech,
I believe,
can be a net good
if people kind of understand what they're getting into. They understand how it can play into their lives. And I sort of wanna open up that conversation for as many people as possible because my parents are religious listeners to this podcast, and they don't want me babbling on about the intricacies of Web three and crypto. Like, for them, it's like, what does this weird technology
mean in my life?
How does this matter to me? So, yeah, that that's the goal, and I'm in season two right now where
so hopefully, you can look forward to seeing some people from all over the world participating,
not just those who can come to my party room here in Toronto.
Hey. Sabrina, do you wanna tell us about your show? Yeah. I actually have two now, believe it So or
my first one is called the secrets of a witch podcast. It's been going for three years now,
episodes. And so that's my solo show. So it's all about
life, love, healing, spirituality,
how to live a good life, how to heal your shit. So
I talk about various things, anything from witchcraft and tarot to interpersonal
psychology
and deep trauma stuff. So
that one, I really, really love. And then this year, 2026,
I started a conversational
show
called the Heal and Harm Show, and that is where I'm interviewing folks who
are in various aspects of spirituality or wellness or some kind of self improvement, something or other.
And we talk about that kind of balance between the healing and the harm. It's like a lot of time people end up in, let's say, some kind of self help
situation, whether that is spiritual or movement oriented
or whatever happens to be, and then they end up more messed up at the end of it.
Like, maybe they join a cult or they end up in a with a with a really toxic group in their spiritual space or something goes wrong. And I'm really, really interested in teasing out, like, why that is, why does that happen in the spiritual industry sometimes, why does that happen in wellness.
And so super interesting series of conversations, and that one comes out every second Monday. And as of this particular recording, actually had our
our my
Mhmm. Fifth, I think, episode come out.
So bunch more kinda in the pipes,
it's been it's been a blast.
And if you're listening to this, this is episode 278
of Digital Marketing Masters podcast
after eight years now we've been doing this.
And, Maik is our cohost now.
We talk about, obviously, digital marketing,
mostly something to do with AI now since we're in the age of AI.
And,
every guest I have on my show is somebody who works in the trenches of what they do.
I don't have people on my show if they do not have
what I would call clear or or, I guess, verifiable expertise.
I guess that brings us to,
also part of the second question is,
is there anything else that anybody wanted to mention that they learned at PodCamp or, you know, from us, which I you've probably heard
two or three of us now mention PodSquad.
That's what the people at PodCamp called us.
So we were, like, labeled the PodSquad
as because we kind of hung out together, which I think is kind of fun. Well, the main thing that I kind of remember was the analytics
around YouTube being
kind of the way of the future, which was very affirming
for me since I've kind of gone a little bit all in on YouTube over the last few years. So even for just pure audio, it was it was interesting to see that that data. Matt, I know you were in that session with me. Yes. Was was was there anything else that you took away from
that one in particular around
the rise of video for podcasting even if it's non interview savvy? There
are still some holdouts that we definitely met at PodCamp who are like, if it's not just audio, it's not a podcast.
And there has been some discussions that I've been in, and I think
if you had to say what is a podcast personally,
I think it is
something that has,
like, an RSS feed or a way that there's availability
to everyone everywhere.
Right? So it's not like a gate kept studio
made. Somebody's making a decision what you could see or not see. Right? Or here or not here.
I don't think it matters if it has video or not personally.
One thing that I found really interesting, and I know that you had also mentioned this, is
people who listen to the same show on different platforms at different times.
So somebody might be like, they're in the car, so they're listening to the show and they get like halfway through your show, and then they go they're on their laptop at work or that they're at the coffee shops. They go on YouTube, they listen to the other half. So it could even be not just different episodes, different places, but they could even be listening to this parts of the same episode in different on different platforms.
Another one that was the statistics were not clear because
the survey that they used for the statistics said, do you listen to shows on social media? But they didn't, like,
split out which social media they were talking about. And one of the different talks I can't remember whose talk it was now. It's on my head. Anyways,
it was her opinion that you should put your entire show on social media as video instead of just saying, oh, you can go get my show on YouTube or you can listen to it on Apple Podcasts or whatever.
She's like, just put the whole show on because the goal is to get more people hearing what you're saying. The goal
is not necessarily
to get verifiable
subscribers on a certain platform.
Mean, that could be someone's goal if you have an advertising metric you need to hit. Right?
You know, if you could only track people who are on Spotify or YouTube, then you wanna push everybody to those two platforms. But
if you just want people hearing what you're gonna say, then you should put it everywhere.
One big takeaway I I got from, I think, was Katie's
presentation was, like, don't
be scared of spoilers. Don't be scared of, you know, dropping the most important nuggets from your episode right in that promo because that
it's like you got pocket aces with that. Right? So you may as well use them. Bet high. And
I think that's something that really reframed how I
thought of my own promotion because the promotion's my least favorite part of this. Like, when you've just spent so long recording,
editing, fine tuning, getting your images ready, and then you needed, like, spent four more hours just, like, engaging,
pushing this online, making sure it's in the right channels,
a tailored message for every group that might be interested. It just kinda gets exhausting.
So I do think that this insights kinda sort of made me reconsider its proposition and say, hey, let's just front load the most important stuff. When When I edit it, let's just put the most important bits right at the front with my theme song and just sort of get people
make people know what they're gonna get without being coy about it. And I think that
especially now, no one's got the luxury of time to sit through a one hour podcast. It's a maybe. Right? So you gotta convince
them in that five minutes and then after that, they've got the rest of the story.
So yeah, that that's something definitely actionable that I found. Like, I find pod camp is very much focused on the interviewing side,
the relationship side, and then sometimes you get these bits of, like, golden information that just sort of stick with you for, weeks after, and I think that was definitely one of them.
There is definitely
in the podcasting world in general, people talk about interview shows more than any other show. And
one thing that if you listen to this show on Digital Marketing Masters,
you will probably notice that we have modified our format,
and we
have less
kind of pure interview and kind of more editing and and cutting cutting up the interviews a little bit into kind of bite sized quotes and things like that because we're trying to make
the most important bits more accessible to people.
And I don't think that's for everyone.
There's definitely places where I wanna listen to the whole conversation,
you know, even the parts that may not be as exciting as the other parts.
But I also think
for my own audience,
people who are business owners, you know, they're working in agencies, you know, that kind of thing.
They kinda need to get the important bits right away.
And so I think that's really good advice. Maybe we'll put Marv's part about putting the important stuff at the beginning at the beginning of this show. Ben, you looked like you were gonna add something.
I always got something. Well, talking about interview shows and
so to me, the best tips on podcasting
don't just make a better podcast.
It makes for a better person.
And podcasting is a communication
channel.
So what if we could
I almost said the word master, but we're constantly evolving. There's no mastery in communication. We can only get better and better. But what if we can become the best possible communicator
for our podcast? And a couple of the work there were actually workshops that stood out to me.
One was an improv workshop,
and the other was, like, a connection conversation
workshop.
Now the improv workshop without redoing the whole thing, what was fun is we actually like workshopped and did improv together.
Everything from yes and to what's in the box where someone describes what's in the box, you pass it to the next person, they add a little bit more description, and you're kinda building something together.
And what is podcasting?
It's it's a process of building something unique. What is a conversation?
It's a process of building something unique. So that's where even the connection workshop came into play.
It was well needed because a lot of people are lonely. They say there's possibly a loneliness,
epidemic occurring at this time because,
I mean, starting with the pandemic, we've just been locked inside quite so much. That's why I mean, as podcasters,
when I'm recording virtually, I feel like I have a lot of conversations,
but not quite as deep of a connection as when you're in person. And what we did in that workshop
is literally just, like, took turns talking.
We had partners,
and she was, you know, teaching empathetic
listening and how sympathy and empathy are quite different.
And we just talked about the real raw stuff.
And it just reminds me whether it's becoming better at improv so I can be better on the fly and better on the spot and a more entertaining communicator,
or as a listener or as a speaker, how to be more empathetic,
how to be more connected.
This was a podcast
event in two podcast related workshops,
but I feel like it makes me a better person beyond just making me a better podcaster.
Because what happens when someone needs my listening ear? Or what happens when I'm just having fun with my friends? I can goog off and improv and and just have fun and not not have things always be so heavy. So,
it's those hands on experiences that always speak to me as well. I agree. There's also something different about being in,
not just in person, but in small groups in person, I think is a different dynamic than a one on one dynamic when you just, like, you and one person go and have a conversation or go for coffee. It's different when there's a group. It's almost like that kind of the idea of, like, the three body problem where you could never really kind of predict what's gonna happen.
And I think that unpredictability
of group helps kind of steer the conversation in places you would never have normally gone.
Things like
spirituality
come up about
zero times in my podcast most often.
It's just not a thing in digital marketing for the most part. Right? But I talk to Sabrina regularly, and we talk about those kinds of
I think, you know, the other people that we bring in, it's just not five of us hanging out with all the five of us. Right? There's other people that we kind of met at different places and different events that we had conversations with as well. And also the things that are happening to you, like, you go out for dinner together and you find out, like, somebody is vegan
or allergic to a certain kind of food or something. Right? Or, you know, the interactions
people have with other people around you, and and there's just there's something different about it. And I think a lot of that has been
kind of lost in the era that we're in. I don't wanna be, like, soapboxing
about, you know, how everybody's lonely kind of thing. But I think our our use of Internet devices and everything being tailored to us specifically all the time
lends itself to us having less kind of small group interactions.
You know, in med, it also lends to being more performative.
And just when you're hanging out with a group, you'd never you didn't hit record. You're not trying to impress anyone.
That's where the magic happens because there's a lot of performative
stuff going on online,
and
we're whole people. We're not perfect.
Are
you saying that people aren't a 100% authentic all the time? No. I think people actually pretend to be authentic, but we could go on a big digression. People pretend to be authentic for likes, but
they're performing.
That's right.
I think there's definitely something to be said for the times that you're hanging out with people and there's no recording going on.
Also, kinda gives you a little bit more freedom. Right? You're free to speak your mind and
and say something that you may not necessarily
have said if the recording was on. And I don't mean something bad or, like, racist or something. Right? I mean, like, it's
it's a different way to test the waters having a conversation with somebody when the recording is off than when it's on, and you gotta, like,
keep up. You know, you don't want something to be misinterpreted
or, you know, whatever. Right? I think there's definitely something different about, you know, in person interactions.
Do you wanna let us know where is the best place people can find your show?
Why don't we start with,
Sabrina?
So I've actually got all of my show in all of the different formats all on my website just to make it really easy for everyone. So just pop on over to sabrinamscott.com,
and then there's a little drop down menu that says podcasts, and you'll be able to scroll through both of my shows,
find one new episode that you like, and then click through to whatever platform you wanna watch it on.
Marv?
So I published on Spotify, but I do think
my Substack would be the best place to be thriving because it's called hello from mob@Substack.com
because a lot of the episodes tend to be
I I don't wanna interrupt my guest in the flow, and sometimes I like reflecting on stuff that they've said to an out the full articles. So I do think the Substack would be the best place for you to get the most complete idea. And I, of course, include every single upload on the Substack so you'd get an email about that directly.
Nice. What's the name of your Substack? Substack is hello from marv dot substack dot com.
Nice. Mayak, where are you gonna be publishing?
Oh, we're still
deciding that, but I'm pretty sure we'll definitely be on Apple Podcasts, and I'm working towards building the website as well. So it's gonna be called between now and next.ca.
So that's where you can find me. Nice pen.
Mhmm.
So I just rolled out of bed and started talking on a mic. There's a lot of stuff
that goes into this podcast, Digital Marketing Masters.
So I'm telling this to the listener,
click five stars here, click a thumbs up here, leave a comment, bonus points or brownie points, send someone a DM,
because a lot of work is going behind the scenes to make this possible.
Real Business Connections is my podcast.
So you can just search Real Business Connections in the player that you found this or just Google it or go to realbusinessconnections.com.
And I'm easy to find, but show some love here first
because these two made it happen.
And I appreciate being with everyone today.
Thanks, man. I appreciate you talking about all the work that we do here.
You've been listening to the digital marketing masters podcast.
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I'm your cohost, Mehik Anam, and thank you so much for tuning in today.