Open House Recap – Inside LA's First and Only Independent Watch Show – Episode 84

Morning after Open House 2026 — the biggest event Collective Horology has ever thrown. Now in its third year at The Aster in Hollywood, the fair pulled 400+ people through the door, a line down the street, a closed RSVP, and attendees who flew in from as far as Boston. Gabe and Asher dig into why a show built entirely around esoteric, left-of-center independents draws such a self-selecting crowd: not casual passersby, but a curious, informed audience that knows exactly what it's looking at.

Every brand got an identical table this year, which Asher argues strips everything away but the watch — a half-million-dollar Armin Strom repeater feet from a sub-$20K Fears or MING that more than holds its own. Gabe relays Ariel Adams' surprise that Collective lets brands talk directly to clients, something most retailers avoid for fear of being cut out. The reason is the whole advantage of independent retail: when you choose every brand you carry, you trust them — the same camaraderie that had competing watchmakers breaking bread together after the show.

Big thanks to everyone who came out, to the brands who flew halfway around the world, and to operations lead Ellie, whose execution made the day run.

Openwork is a weekly podcast about how the watch industry actually works. An unfiltered look behind the scenes — no press releases, no hype, and no sponsored takes. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology. Available on Apple Podcasts, Spotify, YouTube Music, or wherever you get your podcasts.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

It's the morning after at the Astor with Asher. This is Openwork, a look inside

the watch industry, a podcast from Collective Horology. I'm Gabe Reilly,

co-founder of Collective. And I'm Asher Rapkin. I'm half awake. Okay, well maybe

that's because Collective Horology is an independent watch retailer based in

Ventura, California, although today we're in Los Angeles in the Hollywood

neighborhood slash province slash borough. And look, we carry a wide range

of independent brands, including David Kando, Holton, Ricks, Ming, and many

more, many more who were with us yesterday in Los Angeles at our open

house event. To learn more about us and to check out our available inventory,

just visit collective horology.com. It's the morning Asher. It's the morning

Asher. It's the morning after and Asher just declared he doesn't want to be

here. He's tired. Why are you tired? It's the morning after at the Astor with

Asher. Sure, sure. That tells you exactly how exhausted I am. No, look, I'm I

only wanted to still be in bed because yesterday was one of the most fun days

that we've ever had in this business, bar none. And, you know, look, for those

who are listening, who weren't there for those who were there, just all in all,

like both Gabe and I are filled with incredible gratitude. The thing about

independent watches is, as I'm sure everyone who listens to this podcast is

well aware, is that we are a dedicated but relatively dispersed and small bunch

relative to the larger watch market. Yesterday, I don't know if we have the

final headcount, but it was well over 400 people who came through open house.

And that's, you know, we had people flying in from from different parts of

the country. I met a father and a son listened to this podcast and came

together from Boston. No way. Really? Yeah, pretty cool. Wow. Well, to those

people, thanks. But even last year, we had someone from Philly. I think that

was the farthest traveled in the U.S., maybe New York. And of course, the

brands come from Switzerland, from Austria, from all over. But but, you

know, look, first of all, I mean, kudos to those guys. But also, even if you

came from across the street, a couple of people did. I am incredibly grateful

and in awe and excited because it demonstrates, you know, look, in L.A.,

it's hard to get two people to show up to anything, let alone on time. And the

fact that we had so many people that were jubilant and curious about

independent watches in one room here in in Hollywood is a testament to the

excitement that this corner of the industry provides and to the camaraderie

of this community. So I was really, really excited about that. What I found

interesting, too, was the real curiosity that people brought to the space. I

mean, look, I watch shows. Gabe and I participated in all manner of watch

shows, you know, and some are more community oriented. Some are put on by

private groups, some are public like Watch Time or Wind Up. And of course,

we've we've produced different types of events over the last 10 years, give or

take. But this one really had an incredible energy to it. The group that

was there was kind and curious. And I think the curiosity is what really

struck me. You know, lots of people were walking around looking at watches and

not just, you know, looping it and passing judgment on it or what have you,

but being genuinely curious to talk to the representatives who had flown in to

understand the why behind the watch. And that is incredibly inspiring for the

entire collective team, because, of course, that's that's what drives us. And

I mean, look, I know I'm just sort of like waxing poetic here just because I'm

really happy to see how this played out and the energy in that room. Yeah, well,

it's a self-selecting group. I think that's one of the things that became

really clear. I mean, look, we've done this for two years, but this this was the

biggest show by far. And the demand was overwhelming. We had a line down the

street. We had to close our RSVP. Yeah. Thank you, by the way, for folks who did

wait in line to get in both, you know, from from me, from Gabe, from from Jeff

and Jimmy and Ellie and everyone at the collective team. Thank you so much for

your patience and for being so well mannered and positive about having to

wait for a few minutes. I can't tell you how much I appreciate it. Everyone got

their royal pop in the end. Everyone who was in line, I don't think anyone ended

up having to wait more than 20 minutes or so in line and we had water for

everyone and all that stuff. I went out there to do that and we had we had folks

out there. It was it was well organized. We hoped there wouldn't be a line

because we don't want people to have to wait to get into something like this. But

there was and people are good, good sport about it. But I think, you know, you

were saying, like when you do these events, particularly in L.A., you have to

you, you could like plan an event for 500 people and no one will show up. It's

very, you know, if like the sun isn't out, the sun is that we had a cloudy day.

So it played in our favor or there's like, you know, an accident on one of the

freeways or whatever. But the attendance rate was extremely high, more than we

thought was was that we planned for. And I think it's because it's a self

selecting group and the event's been smaller in the past. And, you know,

obviously it was a more most of the people who came the last couple of years

were people we know. This was a bigger event. But I realize when you look at

the brands on the roster, Armstrong, Chappell, Dominic Renaud, Fleming,

Jane Shapiro, Tixier, Singer, Carl Suki, David Kando, Fierce Hilton, Rix Ming,

Sartori, Beard, Speak Marin. The people who are going to turn out for an event

with those brands are very self selecting. I was talking to one of the

brands yesterday to the guys from Speak Marin, and they were like shocked.

They're like, I've never been to a watch show with like this much energy and

one with an audience who's like, just so both curious your point, but also

informed, like they really knew what they were looking at. And I was like,

well, that's interesting. I'm sure you do a lot of these. Like, I find that

really hard to believe. And he was explaining, well, you know, a lot of our

retailers aren't independent, only focused retailers. So when they do an

event like this, we may be doing like a showcase at a dealer along with like

10 other brands who are, you know, more mainstream or not necessarily

independent. And so the audience who shows up for those other brands is a

much more casual audience. And when it's interesting, it's good in the sense

that when they come to speak, they're learning about something genuinely new

and maybe a brand they haven't heard of, but they're not approaching it with

the same level of like familiarity and information and education. So I think

that that dynamic made it really unique, which is you have a very self-selecting

audience. You have to be on the wavelength for these brands, which are

all kind of esoteric and left of center to want to show up for an event like

this. It's not like there's a Breitling or an IWC or someone like that, you

know, who's, who's anchoring the event. It's inherently going to draw a crowd

that's into this kind of oddball stuff.

Yeah. Uh, you know, one thing that was interesting too, and, and admittedly,

I'd like to say this was strategic, but I think it's more of just, it was

like a practical reality for the space. Every brand had the same display, you

know, everyone had the same table, the same science, et cetera.

Brands who lined our pockets and got the premium. No, no. And everyone got

the same thing.

Exactly. The super ultra package. No, but everyone had the same thing. And

what I really like about that is that that actually, I think, strips away

everything but the watch. And, you know, when you have in one room, David

Kandos, DC one, DC six, DC 12, a Josh Shapiro resurgence and a, can I make

you bleep me? Sure. And a, what's that? As well as a, you know, as well as a

gaggle of watches from, from, uh, Armin Strom of half a million dollar

resonance minute repeater, all in the same room, all at the same table, it

really strips things away down to the essentials of the watches, which is

fascinating because I think it also makes people else to compete on with

one another, not even repeating them, the watchmaking and they're creative

and they're, yeah, that's what I'm getting at. It's like you, it's like

you're, it's, it's like watch speed dating because you're basically sitting

there and all that there is to do is look at the watch and discuss it.

There's no, there's nothing else. That's like circling it, you know, in

that, you know, sort of like a luxury vibe. It's just the work. And in that

sense, it really reveals at least to me, you know, what, what we've always

believed, but I, but it's absolutely true when laid bare, which is that

these watches stand on their own, whether they're, you know, showcased in

a, you know, marble clad golden showroom or, or on a tabletop because

they're that strong and they're that good. What's also evident to me when,

you know, because we, you know, we retail all of these brands, but we

don't have every one of their watches in our store at any time. And when,

when I got to walk around the floor and see, you know, right before we

opened and see largely everyone, not everyone had everything, but like had

a good representation of their brand and got to see all of that. Yeah. You

know, it was really kind of mind-blowing, you know, when you walk

from it's unusual to see, you know, four David Kandos in one room or the

full Holton Ricks collection. Yeah. And I mean really anything from any of

these brands. Yeah. And there were some watches that I saw that like I had

never seen in person. We had one brand, for example, that we don't retail,

which is Fleming. And I had never seen both of their modern pieces in the

metal before too. Yeah. And that was interesting, you know, cause I just.

Not, it's not a thing that you can, that you can generally do. And sometimes

like, you know, we're very lucky. We get to see this stuff at watches and

wonders or, or, you know, time to watch time to watches or, you know, any

number of the professional shows we go to, but it's so rare that we're able

to bring that. So, so that was really, I think, fascinating to me. And to

that point, I think it was also revealing because I think a lot of

clients came thinking that they would be interested in one watch or another

or curious about one or another. And then I can think of a few clients who

decided to, to make purchases at the show. That honestly, I was sort of

shocked by, like, I didn't realize that was something you were into, which

was equally eyeopening for me. And I think it's also just like good advice

for collecting in general, which is this whole idea of, you know, let's, if

you, if you remove all external stimuli and you just look at pieces and decide

what do you, what do you Gabe, or do you, you know, client A, B, or C really

like, you can reveal some really unusual and special choices, right? Mr.

Breguet chronograph.

Yes, that's true. So I was, I was walking around the event. There could,

there's some media there as well. Our friend, Steven Pulverant was there.

He's been a supporter of, of collective from the very beginning. And so it

was sweet to see, I literally, I mean, look, I'm going to, I'm going to make

Steven's ears burn here for a little bit. So I'm sorry about that, bud. But

like, you know, I, I, aside from Steven being like a colleague of ours and a

personal friend and people that we really, you know, like a genuinely good

guy, I mean, truly like the best guy. I was reading Steven's work and watching

his stuff when we, you know, on Hodinkee for a decade, you know, for a long time

before we became friends. And it really means a lot to us when we see, you know,

that continue on. And I was really touched that he was there and was, you

know, the very beginning. I mean, we recorded a Hodinkee radio with him back

in 2019 when that was the first, you know, that, that first, God, did he host

that episode? Yeah. We recorded that with him. Went to, we flew to New York

because we had the, I remember that. I didn't remember. I'm embarrassed to

listen to that. Yeah. I've, I've re-listened to it. It's actually not so

bad. Really? Yeah. I had a crazy, like a flub in the middle. Like I just lost my

train of thought in, in the middle of, of something, some question or whatever.

And graciously they edited that out. So I'm forever grateful for that, but he's

seen us, you know, from the moment we started this to the moment we started

here in LA. I mean, he moved to LA at least just a few months after I moved

down to Southern California. So he's seen collective down here from the very

beginning. Yeah. He came to the collective garage. Like, yeah, he's one of the

first guests, watch yards, collective studios or whatever. So he he's seen

everything. And he was like, man, this is, this has really turned into like a

destination watch event. Like that's, that's really, that's really cool. The

other person I bumped into is Ariel Adams. Oh yeah. And he had something very

interesting to say that never occurred to me. He's like, you know, you have a

very unusual energy in this show. And I was like, Oh, is it because like the

brands are just so unusual? Like it's rare to see these, like we were just

saying, is it the secondhand smoke from the weed shop? No. And he was like, the

thing that is shocking to me is that you just let the brands talk directly to

customers. And I was like, why wouldn't we like, what? Like, like, why wouldn't

we? He's like a lot of retailers, you know, turn more traditional retailers

when they do these sorts of things, they're very leery of the brands chatting

directly with customers because from the perspective of. Of the retailer. And

this, you know, I mentioned I went to, to JCK, uh, to speak on a panel about

kind of the future of watch retail. One of the things I was talking about is

like, retailers are really mainstream. Retailers are really under threat from

the established brands because they're being commoditized. Right. You know,

it's like if they have a multi-brand boutique, that's a successful, they'll

get pressured to, you know, open a mono brand boutique and take their name off

the store. Or, uh, you know, the brand will just open their own mono brand

boutique in, in their region, or the brand will start selling online. And so

there are all these pressures that conspire against traditional retailers to

sort of commoditize their, their brand and disrupt their relationship with their

client, which is the biggest leverage they have with brands. It's like, I have

clients for your watches. Right. And he was like, so for that reason, a lot of

the, the, a lot of retailers really don't want the brands talking directly

with clients. Like they're, they're afraid, you know, that might, that brand

might turn around and open their own boutique in the, in the market or

something like that and try to poach the client. And we've heard from sales

folks who work at these multi-brand boutiques that a lot of times the brands

will use registration. So they'll offer extended warranty if you register

because they want the customer CRM, and then they start reaching out to the

customers directly to sell to them. So he was like, it's, it's like very

refreshing to see like a retailer that actually trusts their brands and like

doesn't need to get in the, in the middle of it. And then therefore allows the

customer to have this direct experience with a brand and with the people in the

brand, that's very unusual for retailers to provide access to. And it of course

never occurred to me that that was a thing. And I think it speaks to the

benefit one, another benefit of being an independent watch retail, which is what I

told Ariel. I was like, well, of course we trust them. We get to pick who we work

with. Yeah. You know, it's not like we carry six swatch brands and like, we have

no save over the people we're working with because this brand was forced on us

or we've been carrying them for decades. And like, we need the business, like we

choose, we pick and choose who we work with. So we trust everyone we do. And so

it was interesting to me, it never occurred to me that that could, that, that

was part of what maybe created that unique energy in the room. It's a dynamic

to go directly to the brand unfettered. Yeah, that's interesting. Trust them.

No, I'm wondering, do I even trust these people? I do. I do. And I think, you know,

look, I think that's, that's exemplified by the evening after, you know, after the

event, there were a bunch of dinners and one of the dinners that happened that you

hosted, which was with all of the representatives and watchmakers from all

of the brands and collective staff altogether. And, you know, think about

that for a minute. Could you imagine a dinner with like the Rolex rep and Omega

rep and a Patek rep? And like, you know, it's like, it's like the start of a joke.

That's true. And I don't all sides of me. I had reps from all of these different

brands, some of whom had worked for each other's brands in the past, which was

interesting. And like, or worked with each other and other brands or others. It was

my point of that. My point of that isn't, isn't like a, isn't personally malign any

rep from like a big company. Like there's tons of really nice people, but they just

don't think about camaraderie in the same way. That's true. There's camaraderie

among independent. Yeah. And, and like, sure. Of course there's competition, right?

If client a buys this watch and not that watch, then one brand got revenue that day

and another brand didn't. But the thing is, and this is how I feel about independent

retailers in general is that if there is a really good independent retailer who delivers

an exceptional experience in independent watches, right? Let's say somebody has a

great experience buying from Jeremy Oster, great experience, Jonathan Seidel or from

Martin Pulley or Brandon Skinner or Leon Adams or like more. Come on, man. Yeah. I'm

ranking. I'm really spitting them out, but let's say Jackson. Yeah, there we go. But

my point is like, if you, if you had a good experience buying from any of those guys,

that I think means that you had a good experience buying an independent watch. Yes. And that's

just good. Yeah, that's good. So, and I think that was really clear from, from that dinner,

you know, where everybody was, I mean, there was at the far end of the table, we saw a

deep conversation between Armand Biard and Mikhail Holtenrex.

Yeah, I ran into Armand just before we recorded here in the lab and he was like, yeah, I'm

going to, I'm going to go have some breakfast with Michael Holtenrex now. Yeah, there you

go. So, and they're essentially direct competitors in a sense. I mean, they're not really, but

like if you were to look at it from like the, you know, market segmentation sort of perspective,

they are, and it's not like to your point, the, you know, the rep from IWC and Omega

are going to go out to breakfast the next morning. Yeah. So there's this camaraderie

in Indie watchmaking that I think also contributes to that vibe. Totally. We want to see each

other succeed. Totally. And I think that that was interesting to say the least. I'm glad

we changed the format of the show this year. We moved to a different space within the venue

that we've used for years, which is the Astor here in Hollywood. And that, I think this

space not only allowed for more brands to participate, which is great, but it also felt

more airy, better lighting, et cetera. And we saw people spilling out to hang out too,

which I thought was, it was equally awesome. You know, people getting to meet one another

and spend time with one another. The pool deck proved to be a great, great location

to hang out for the disinterested partners, spouses, kids, their kids on the pool deck.

But but yeah, I think that that was, that was really fascinating to me. And, you know,

it also allowed me to, to, to be able to go hands on with some watches that I sell regularly,

but I don't get to like physically hold off on like a Dominique Renaud pulse 60, you know,

or a mirrored force resonance and gold, you know, like these watches are not easy to get,

they take a long time to make. And, you know, Carnet pieces are few and far between. So,

you know, being able to go over there, Lord knows my God, we had the Armstrong minute

repeater, the resonance minute repeater in the office for about a day before the show.

I must have chimed that thing like at least 20 times, because how do you not? You know,

I mean, let's let's be honest, you have a half a million dollar minute repeater in your office,

I feel like it's inappropriate to simply not to be honest, I was too afraid to touch that thing.

I'm not I'm not messing with anything. Well, actually, you know, what's cool about I mean,

there's a lot of things that are cool about that watch. But you want to know what's really cool

about that watch to me is it's it's really kind of foolproof. Like the way they designed the

the way they designed the ability to switch functions, you know, because that watch can

either chime the actual time or you can put it into essentially demo 1259. You can essentially

put it into, you know, like demo mode, basically. And the way you do it is you basically just take

the minute repeater slider and you just click it downwards. And yeah, it has like a detent that

feels kind of similar to like when you depress like a really nice chronograph, which is a click.

And then there's a little indicator on the dial that that changes from red to white or white to

red to show you what mode it's in and red being essentially demo mode and the 1259 mode and demo

mode and white being the the actual time. But it's once you sit there and you read the manual,

read the manual for a minute repeater, it actually is very easy to execute and really beautiful in

action because not only do you get to see the gongs, you know, which are exposed on the dial,

as is the resonance complication, but you also get to see the governor, which is incredibly cool,

just spinning right beneath the gongs. That may be the coolest visual element. Yeah,

the whole thing is just a miraculously designed and engineered watch. But anyway,

you know, just fabulous to be able to to spend time with these pieces. I mean, that that's a

watch that like the only time we're ever going to see that again is in Geneva or if a client orders

it, that's it. I mean, you know, that's not that's not a watch that's going to sit in a display.

Yeah, I had that watch in my possession to deliver it back to to Claude Greisler. So

actually the day before the event, Claude and I recorded an episode of the watches of podcast. So

coming soon to to a podcast player near you and to YouTube, this is 30 minutes or so of me and

Claude talking about Armstrong, his background as a watchmaker. Interestingly, like why he chose to

kind of take over a brand like Armstrong was Mr. Armstrong, a watchmaker and a lot of young

watchmakers, you know, aspiring to strike out on their own, like do so under their own name or their

own brand. And here's someone who did it under the name of another watchmaker, I think is really

unusual and independent watchmaking. So we chat about that. But in any event, so I had the the

minute repeater on me and I was like, the second I see Claude, I'm giving that to him because I

don't want to be responsible for half a million dollars worth of watches. And he takes it out of

the case and he's like, yeah, he's like, this is the best. I told my watchmakers this is going to

be the best way to test the watch. They had sent the watch essentially around the world. So it

arrived, arrived to us from another retailer who had it and wanted to make sure it survived basically

and had been to media and press. Basically, like once watches and wonders wrapped, they'd sent that

watch around the world. And he was like, this is the best test of the watch. What a cool way to

think of it. Picks it up and he's like, everything still works. Yeah, which is amazing. Well, it is

funny sometimes. How many times do you think it was demoed? No, but that but that's a really cool

thing. Like it's so you barely know what they're doing. It's so funny that you say that because

sometimes we get a Carnet watch and like, you know, or a prototype more specifically and like

something's funky with it because it's just how prototype prototypes are. You know what I mean?

You know, the detente on the on the crown show watches like, you know, someone pulled the crown

out or, you know, snapped something. Yeah, it happens. And I always I used to get like so like

precious about that where I'd be like, oh, my God, I'm so sorry. Like, you know, the watch,

you know, the watch appears to be overwhelmed or this or the other. And of course, your point,

like a hundred people are handling it like something happened. But to your point, like that

is a really great way to test it. Like, can the watch handle that? And, you know, getting that

feedback back to the brands is also really key and critical. So that was that was pretty interesting

on the whole. We it was also fabulous to see. And I mean, you know, this is this is our brand mix

for sure. But again, cool to see in the metal. You know, some of the brands that we carry are

very expensive and very high end. Let me rephrase that are very expensive. Everything we carry is

high end. But what's great is like when I look at some of the more affordable pieces, right,

like from Sartori Beard, from Fears, from Ming and from Holfenrichs. These watches hold their own,

you know? Yeah. And you have to bleep me again, you know, but like there's a forthcoming release

from Fears, which is a what was that? Huh? Yeah. And yeah, absolutely incredible. And,

you know, that watch that watches is fantastic. And it's it's the high end for Fears. You know,

it's like twenty eight. It'll be like around twenty thousand dollars or so.

Well, you know, don't commit to that, man, who knows? Or so. OK. Yeah. Anything could change

somewhere in that range. But boy, does it punch above its weight. And it's an incredibly both

you and I looked at each other. We both want one. Yeah. Yeah. And when I saw the rendering of it

like three years ago in a basement in Geneva, I told Nicholas I was. Yeah, me too. I want like

I want one, too. And I look at that and I'm like, that watch holds its own against other 50 or 60

thousand dollar watches in, you know, in the room, not, you know, because it's like one for one,

the same or the finishing is identical or whatever. It's because the purity of the idea

is so well executed that it is it is perfect for what it is. It's perfect. And this watch you look

at and you're like, holy shit, it's a holy shit. It's a fears. It's a what? But and not in a way

that you're like sort of you're surprised, but not like, oh, fears could never do this. You're

surprised, like delightfully. It's like, yeah, this is their take on that form of watch. And oh,

my God, it does both things. And it's really successful. And it has its own take on it.

Yeah, it's quintessentially it's its own thing while doing something extremely.

And a client and a client place in early order for one, because I think he, you know, same thing.

It's like, I know I know this client's collection. Yeah, he has a wide range of incredible watches.

And this totally fits in, you know, and he made that choice based on the purity of the execution.

And I really, really, really love that not only about about collectors, especially in the

independent space, but about these brands that are deciding to make the right watches for them,

not lock themselves into like, you know, or be locked in by holding company into a certain price

class, a certain level of of production. I want to give some credit to so absolutely

flowers to all those brands. They were as busy as anyone else. And people who went to, you know,

to the whole thing, Rick's table or the fears table or Sartori, Viard or Ming were at all the

other tables. But I also want to give credit to the other brands because you're right, there are

brands there that operate at the very high end. You know, we had a half million dollar watch,

as you mentioned, from Armstrong. We had David Cando watches there, which go over three hundred

thousand dollars. We had high end watches from so many other brands who just generally operated

at a really at a high price point. And, you know, I've heard from other retailers that a lot of what

they deal with in their store and with these events is drama from the brands over which other

brands are participating, who their brand is next to in the store or whatever it might be.

And frankly, just a lot of snobbery from a lot of more kind of like expensive watch brands and sort

of looking down their nose on brands who offer things at a lower price than they do. There was

none of that from any of that snobbery. But I do, I think, well, it's snobbery, but I think it's

insecurity. Maybe it's insecurity, but who knows? None of that from any of the brands that they were

all genuinely happy to be there. They were all genuinely curious about one another's work.

Yeah. Which, again, I find really refreshing because you and I have heard from other

retailers how many headaches they need to deal with from a particularly more expensive brand

over which other brands they carry, where their place in the store and event and adjacency and

all this stuff is. And like, oh, I don't want to be next to this brand. That brand smells.

None of that. So like, you know, like good behavior on all sides here. I mean,

amazing group of people who came out, amazing folks from the brands who truly flew halfway

around the world to be here and great attitude, curiosity and enthusiasm genuinely on all sides.

Yeah. So look, obviously we're going to keep doing this. This was our third year. We're going

to keep growing this. We're going to keep building it. We are deeply grateful to everyone who came.

Before we wrap, I do want to point out one thing. On this podcast, you generally only ever hear from

me and Gabe. Occasionally, Jeff Souder, our sales director, will join us, but there are other people

who work at Collective who you may or may not know. There are. And I want to give an explicit

shout out to our fantastic operations lead, Ellie, who executed the show and really built it and ran

with it this year. So for anyone who was at that show, anyone who had a good time and was able to

enjoy and not even think about a thing, that was because of Ellie's fantastic work. So even if she's

not on the pod right now, I just want to give a big thank you to her for her just absolutely

fantastic execution. Yeah. Hear, hear. Well done. Shall we leave it there? Let's leave it there.

This, of course, is Openwork. It's a production of Collective Horology. You can find us

online at collectivehorology.com. And as always, make sure you get in touch with your questions,

your feedback, and suggestions. We love to hear that stuff. And to do that,

you can email podcast at collectivehorology.com.

Holy shit, it's a...